Videos

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An optimistic view on how branding — specifically branding that dares to be different — presents a big opportunity for designers to help combat the onslaught of blanding, the threat of AI, and the oppressiveness of the algorithm as explained through three principles backed up by three Ragged Edge case studies. PREVIEW

A proud display of this duo’s roots in Vietnam — which serves as their own design playground to reflect its culture — as they share a handful of “firsts”, from their first time being featured on Brand New all the way to designing their first identity for a Vietnamese, unicorn-status company, all as they celebrate their 10 years in the business. PREVIEW

A collection of five lessons learned in their still-young journey that has taken them from India to the United States; from learning as many disciplines as possible to embracing change; and from working at various agencies to working in-house to now being independent and figuring out where to apply their colorful, vibrant approach to next. PREVIEW

A barrage of both inspiring and challenging insights from this seasoned designer who has practiced in multiple countries and has continuously blended art, culture, society, and humanity into her work with beliefs like idealism being a preconception, chaos as a way of thinking, and uncertainty being intrinsic to the process of design. PREVIEW

An engaging tale of finding a purpose in this industry by creating a business that forced him to show up for his community everyday with the values he had forged since his days growing up in the Dominican Republic: embracing your difference, working hard while knowing when to siesta, caring deeply, and eliminating hurry. PREVIEW

A stunning display of switching between minimalism and maximalism, systems and illustrations, and replicability and singularity as he shares three principles to finding the happy medium as well as the flexibility among them. PREVIEW (This video is shared with Mike Daines and Beau Oyler)

An entertaining case for embracing experimentation across process and output and how to bridge the gap between clients' needs and a designer’s or design studio’s personal attitude, illustrated by a series of examples involving fast cars, tight deadlines, and improbable design solutions. PREVIEW (This video is shared with Kevin Cantrell and Beau Oyler)

A glimpse at the growing opportunities of designing for the “Creator Economy” to build brands that people care about and have an emotional connection with by turning functional products into emotional products that create an authentic experience between creators and their fans. PREVIEW (This video is shared with Kevin Cantrell and Mike Daines)

A thoughtful reminder that not all careers start with a clear trajectory and that it's never too late to self-correct as long as you have clear values of what you want to do, who you want to do it for, and why you want to do it in the first place — all, almost literally, to the tune of Miley Cyrus. PREVIEW

A masterclass in how motion design and sound can bring a brand to life as this dynamic (and hilarious) duo walk us through the breadth of their work that can span from quiet and subtle elegance to heart-thumping action and how much of it is fueled by unbound and constant experimentation with different tools and techniques. PREVIEW

An amusing look at how these two brothers grew up together, found themselves apart early in their career, and then came back to each other to find creative freedom (as well as their own unique voice) as a team, working on breweries, restaurants, and board games while never forgetting that — fact — farts will never not be funny. PREVIEW