Taamrat
Amaize

I’m in awe of (capital D) Design. As a student of Sociology, I study design by everyday people: The way we design our communities, our systems, and our societies. And as a student of Economics, I’ve learned to examine the power dynamics that shape society’s design.

I’m most passionate about the socioeconomic patterns that drive culture and become the fertile ground for revolutionary brands. And I’m especially interested in the brands that are willing to confront the issues shaping our future—climate, developing economies, and human rights.

While at COLLINS, I’ve helped to spur new perspectives for clients, both established behemoths and radical challenger brands alike. My goal is to inspire them to rethink the power of Brand and stretch the concept beyond its perceived limits—to redesign more equitable business models, to be responsible to the communities brands serve, and to uphold and advance the inherent promises brands make.

Jump to other speakers

Day 1: September 21

Pali Palavathanan  •  Danny Pemberton  •  Emunah Winer & Margaret Kerr-Jarrett  •  Reggie Snowden  •  Jo Roca  •  Candace Solola  •  Abe Zieleniec  •  Julia Cho & Denny Liu  •  Thomas Kurppa  •  Shar Biggers

Day 2: September 22

Diego Guevara  •  Ade Chong  •  Bijan Berahimi  •  Katrina Romulo  •  Byron Rex Phillipson  •  Kristin Lueke  •  Matt Tanaka  •  Stephanie Falaschetti  •  Taamrat Amaize  •  Zipeng Zhu