Shruthi is the legitimate love-child of strategy and creativity. With more than 15 years of experience, Shruthi’s background is as multifarious as the work she produces. Since 2006, she has been many things: a strategist, a brand manager, a student, an educator, an award-winning designer, and a creator of acclaimed projects for Google, Colorado Lottery, eBay, University of Texas, Austin FC, Odell Brewing, Houston Symphony, TOWWN, and Kevita — to name a few. Her diverse portfolio of work has been recognized by Dieline, Lürzer’s Archive, GD USA, Graphis Design Annual, The One Club for Creativity, Art Directors Club, and AIGA.
Today, Shruthi has evolved into a creative who observes, listens, investigates, and experiments through design. She brings together a variety of creative disciplines and experiences. Her design sensibilities are heavily inspired by human-centered design and a deep love for behavioral psychology, philosophy, and anthropology. She currently practices design at FÖDA, based in Austin, TX, emphasizing the spirit of place, empathy, and efficacy through critical, reflective lenses and rigorous research. Having partaken as a speaker and judge at multiple festivals, conferences, and schools, Shruthi is also a Doctor of Design scholar at North Carolina State University, investigating the influence of design on consumption patterns during and post-crisis through theory and empirical evidence from the COVID-19 pandemic.
(Working Title) "Art is only one of our tools."
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Day 1: October 3
Alex Center • Maureen Raisch • Nadya Okamoto • Jeremy Mickel • Nermin Moufti • Jose Canales • Lope Gutierrez-Ruiz & Michu Benaim S. • Nhi Nguyen • Abraham Lule • Leo Porto & Felipe Rocha
Day 2: October 4