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pittsburgh, pa

2025 Brand New Conference

OCTOBER 23 & 24

see you in 2026?

A two-day event on corporate and brand identity with some of today’s most active and influential practitioners from around the world.

Nada Hesham

Founder and Chief Creative Officer

40MUSTAQEL

Cairo, Egypt

Nada is the founder and chief creative officer of Cairo based independent graphic design studio; 40MUSTAQEL, and the founder and publisher of ISDAR MUSTAQEL; a bilingual non-periodic publication about serious, critical, playful, and spontaneous design practices around the region.

Nada’s practice is centered around exploring Arab visual languages through diverse creative endeavors. At the heart of her craft lies an inherent interest in telling regional stories with a decolonized tongue and their adjacent visual narratives.

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Day 1

October 23

Casey MartinAsh Phillips & Miro LaFlagaAmber Yoko Worrell & Kristie FeltnerKiser BarnesEbru Sile GokselDan RughBrette RichmondMichael CarrollBarrington ReevesRen Rigby

Day 2

October 24

Mike & Chara SmithNada HeshamAaron PoePaolo CatallaPuno Puno & Mindy NguyenJim HargreavesSidney RoseLarkin WernerMitch WiesenDan Cassaro & Dan Christofferson