Mike Smith co-founded Smith & Diction with his partner, Chara, a decade ago. The Philadelphia-based design studio specializes in creating thoughtful identities for imaginative clients. Mike is most well-known for his team’s rebrand of Perplexity, and for making his live design files public for anyone on the internet to see. Mike leads all creative and design at Smith & Diction—working both as creative director and a lead designer on every studio project.

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Chara Smith co-founded Smith & Diction with her partner, Mike, a decade ago. The Philadelphia-based design studio specializes in creating thoughtful identities for imaginative clients. Chara leads all the diction at Smith & Diction—crafting brand strategies, verbal identities, and brand messaging for Smith & Diction’s wide range of clients.

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Day 1

October 10

Casey MartinAsh Phillips & Miro LaFlagaAmber Yoko Worrell & Kristie FeltnerNada HeshamEbru Sile GokselDan RughBrette RichmondMichael CarrollBarrington ReevesRen Rigby

Day 2

October 11

Mike & Chara SmithKiser BarnesKristen Cesiro & Greg HartmanAndy KhatouliPuno Puno & Mindy NguyenJim HargreavesSidney RoseCasey WalterMitch WiesenDan Cassaro & Dan Christofferson