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Michael Carroll is a multidisciplinary marketer, creative director, and founder of Charlotte’s Webb — a marketing and creative consulting agency rooted in authentic storytelling and cultural impact. With over 20 years of experience, he has led campaigns that fuse strategy, community, and compelling visuals, earning accolades like a gold plaque for a marketing campaign that helped take Armani White’s Billie Eilish 4x platinum in Australia.
Michael’s expertise spans digital strategy, paid media, brand identity, video production, and experiential marketing. Under his leadership, Charlotte’s Webb has produced hundreds of short films, documentaries, and digital campaigns for clients ranging from artists and nonprofits to government agencies and Grammy-nominated talent. His work includes serving as the public information officer for Allegheny County Economic Development and leading digital marketing for Allegheny County Executive Sara Innamorato.
From running large-scale public awareness campaigns to curating creative ecosystems that empower artists, Michael thrives at the intersection of culture, commerce, and community. Whether he’s crafting content strategies for nonprofits, directing multi-camera podcast shoots, or producing immersive brand activations, his approach is always rooted in purpose and impact.
He’s not just building brands — he’s building worlds.