Nashville, TN
Sep. 17 – 18

Badal Patel

Creative Director & Founder

Super Spicy

New York, NY

Badal Patel is the Founder and Creative Director of Super Spicy. She merges style and substance with storytelling to create more nuanced, human experiences. Guided by a strong point of view, her work is rooted in empathy, connection, and culture.

With over a decade of experience, Badal partners closely with people looking to add extra flavor to their brands. Much of her work has been with businesses in their early stages, helping define identities that continue to scale and resonate over time. Badal builds brands holistically from the ground up, shaping every touchpoint from initial concept all the way through launch.

Her diverse portfolio spans beauty, fashion, wellness, hospitality, and beyond. Her work has been featured in Forbes, Vogue, Allure, and Vice, and recognized by D&AD, Art Directors Club, and The One Club.

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Day 1

Ali OzdenJessie McGuireAneesh BhoopathyCarissa JusticeBadal PatelJoseph ErnstAmber ZaricorLindsey & Allen LaseterMark OwensAndy Khatouli

Day 2

Jesse Howell & Madeleine VogeJosh CarnleyAugustinas PauksteTimia LewisMelisa RivasMatt LehmanJen WagnerCymone WilderRami MoghadamNoah Love & A.J. Mercer