Yazoo Beer Packaging by Holly Taylor
ASSIGNMENT
To create a new identity for an already existing brand by utilizing design elements, background research of the original brand identity and an all around fresh look.
To create a new identity for an already existing brand by utilizing design elements, background research of the original brand identity and an all around fresh look.
SCHOOL
Murray State University
Murray, KY
Murray State University
Murray, KY
COURSE
Graphic Design IV
Graphic Design IV
INSTRUCTOR
Jim Bryant
Jim Bryant
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DATE: May.25.2011
POSTED BY: Lauren DickensCATEGORY: Consumer Product COMMENTS:
TNT Post by Colin Dunn
ASSIGNMENT
Rebrand the official mail carrier of the Netherlands: TNT Post. The identity should reflect that TNT Post is transitioning from a public to a private organization and will face stiff competition. (Little did I know the company would be coming out with an official rebrand weeks later.)
Rebrand the official mail carrier of the Netherlands: TNT Post. The identity should reflect that TNT Post is transitioning from a public to a private organization and will face stiff competition. (Little did I know the company would be coming out with an official rebrand weeks later.)
SCHOOL
Willem de Kooning Academie
Rotterdam, Netherlands
Willem de Kooning Academie
Rotterdam, Netherlands
COURSE
Graphic Design
Graphic Design
INSTRUCTOR
Karin Mientjes
Karin Mientjes
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DATE: May.19.2011POSTED BY: Lauren DickensCATEGORY: Service COMMENTS:
Polaroid by Roger Wang
ASSIGNMENT
We were asked to choose an American brand which could be defunct, gone long time ago, or in decline, and our mission is to reinvent and revitalize it, give the brand a new meaning. The final deliverable was an identity guidebook introducing the new brand, its audience, logo specs, and brand extensions etc.
We were asked to choose an American brand which could be defunct, gone long time ago, or in decline, and our mission is to reinvent and revitalize it, give the brand a new meaning. The final deliverable was an identity guidebook introducing the new brand, its audience, logo specs, and brand extensions etc.
SCHOOL
Academy of Art University
San Francisco
Academy of Art University
San Francisco
COURSE
Nature of Identity
Nature of Identity
INSTRUCTOR
Hunter Wimmer
Hunter Wimmer
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DATE: May.03.2011POSTED BY: Lauren DickensCATEGORY: Consumer Product COMMENTS:
The School of Traditional Western Herbalism by Cameron Sandage
ASSIGNMENT
In the 321 branding class, the students of the class compete for the opportunity to work with a real client through PSU's academic partner, Micro Enterprise Services of Oregon (MESO). We were given the choice of four clients, Simply Perfect Cleaning, Spice of Africa, The School of Traditional Western Herbalism and Clear Reflections Counseling. Each client had specific wants / desires for the project, and a budget.
In the 321 branding class, the students of the class compete for the opportunity to work with a real client through PSU's academic partner, Micro Enterprise Services of Oregon (MESO). We were given the choice of four clients, Simply Perfect Cleaning, Spice of Africa, The School of Traditional Western Herbalism and Clear Reflections Counseling. Each client had specific wants / desires for the project, and a budget.
SCHOOL
Portland State University
Portland, Oregon
Portland State University
Portland, Oregon
COURSE
Art 321 - Communication Design Studio IV
Art 321 - Communication Design Studio IV
INSTRUCTOR
Chris North
Chris North
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DATE: Apr.26.2011POSTED BY: Lauren DickensCATEGORY: Service COMMENTS:
Mike & Ike by Nicolet Schenck
ASSIGNMENT
The assignment was to select a product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall package design.
The assignment was to select a product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall package design.
SCHOOL
Maryland Institute College of Art
Baltimore, MD
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design I
Graphic Design I
INSTRUCTOR
Ellen Lupton
Ellen Lupton
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DATE: Apr.21.2011POSTED BY: Lauren DickensCATEGORY: Food COMMENTS:
NASA by Neil Uhl
ASSIGNMENT
We were asked to choose any brand in decline and reinvent it: a new visual identity system as well as a reconsidered mission and scope as a company. The final deliverable was a book introducing the new brand, its audience, logo guidelines, and brand extensions.
We were asked to choose any brand in decline and reinvent it: a new visual identity system as well as a reconsidered mission and scope as a company. The final deliverable was a book introducing the new brand, its audience, logo guidelines, and brand extensions.
SCHOOL
Academy of Art University
San Francisco
Academy of Art University
San Francisco
COURSE
Nature of Identity
Nature of Identity
INSTRUCTOR
Hunter Wimmer
Hunter Wimmer
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DATE: Apr.19.2011POSTED BY: Lauren DickensCATEGORY: Goverment COMMENTS:
TAGS: identity manual, NASA, student,
Restore by Erika Birkman
ASSIGNMENT
Redesign a logo from an existing company that needed repositioning in the market they were currently in.
Redesign a logo from an existing company that needed repositioning in the market they were currently in.
SCHOOL
University of Kansas
Lawrence, KS
University of Kansas
Lawrence, KS
COURSE
Graphic Design 4
Graphic Design 4
INSTRUCTOR
Jeremy Shellhorn
Jeremy Shellhorn
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DATE: Apr.05.2011POSTED BY: Lauren DickensCATEGORY: Non-Profit COMMENTS:
TAGS: habitat for humanity, student,
Rolling Stone by Anthony Stimola
ASSIGNMENT
The project was to take a dead, dying or defunct brand and bring them back to life. We were ask to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. The final product was a brand standards manual that spelled out the history, growth, and new direction of the brand by showing the brands new logo, language, audience and extensions.
The project was to take a dead, dying or defunct brand and bring them back to life. We were ask to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. The final product was a brand standards manual that spelled out the history, growth, and new direction of the brand by showing the brands new logo, language, audience and extensions.
SCHOOL
Academy of Art University
San Francisco, CA
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
Nature of Identity
INSTRUCTOR
Hunter Wimmer
Hunter Wimmer
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DATE: Mar.22.2011POSTED BY: Lauren DickensCATEGORY: Culture COMMENTS:
TAGS: culture, magazine, rolling stone, student,
The Langham by Stephan Angoulvant
ASSIGNMENT
Reinvent the identity of a luxury Langham Hotel.
Reinvent the identity of a luxury Langham Hotel.
SCHOOL
Art Center College of Design
Pasadena, CA
Art Center College of Design
Pasadena, CA
COURSE
Identity Systems
Identity Systems
INSTRUCTOR
Gloria Kondrup
Gloria Kondrup
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DATE: Mar.15.2011POSTED BY: Lauren DickensCATEGORY: Hospitality COMMENTS:
Eveready by Ngoc Ngo
ASSIGNMENT
The assignment was to create a new identity for a forgotten, defunct or dying brand. We were asked to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. Upon completion of the course, I delivered a brand book containing research/analysis, brand standards and possible brand extensions.
The assignment was to create a new identity for a forgotten, defunct or dying brand. We were asked to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. Upon completion of the course, I delivered a brand book containing research/analysis, brand standards and possible brand extensions.
SCHOOL
Academy of Art University
San Francisco, CA
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
Nature of Identity
INSTRUCTOR
Hunter Wimmer
Hunter Wimmer
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DATE: Mar.10.2011POSTED BY: Lauren DickensCATEGORY: Consumer Product COMMENTS:
Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Corraling the most relevant and creative on- and off-line bits that pertain to the design community — and said community is openly invited and encouraged to add their hard-earned links.
Describing, tracking and explaining culture, commerce, politics, media, sports, brands — everything possible, really — through design.
Discussing, and looking for, what is relevant in, and the relevance of, graphic design. [Archives Only]
Encouraging creative diversity in the community through monthly, one-word challenges. [Archives Only]
Designing corporate and brand identities and full development of printed and digital matter for clients and us.