X-ACTO by Jesse Kirsch
ASSIGNMENT
The class was asked to pick any brand (that included packaging) that interested them and redesign or refresh the identity and packaging for a line of products.
The class was asked to pick any brand (that included packaging) that interested them and redesign or refresh the identity and packaging for a line of products.
SCHOOL
School of Visual Arts
New York, NY
School of Visual Arts
New York, NY
COURSE
Packaging Design
Packaging Design
INSTRUCTOR
Chad Roberts
Chad Roberts
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DATE: Apr.27.2010
POSTED BY: ArminCATEGORY: Consumer Product COMMENTS:
Crayola Washable Fingerpaints by Christine Clayton
ASSIGNMENT
We were asked to redesign an existing product/package or to create a new line for an existing brand. I decided to redesign Crayola's Washable Fingerpaints packaging. Crayola's current Fingerpaints packaging is basic and doesn't really add to the brand experience or capitalize on any of the brand equity that Crayola has built over the last 125 years.
We were asked to redesign an existing product/package or to create a new line for an existing brand. I decided to redesign Crayola's Washable Fingerpaints packaging. Crayola's current Fingerpaints packaging is basic and doesn't really add to the brand experience or capitalize on any of the brand equity that Crayola has built over the last 125 years.
SCHOOL
Portfolio Center
Atlanta, GA
Portfolio Center
Atlanta, GA
COURSE
Advanced Packaging
Advanced Packaging
INSTRUCTOR
Brett Player
Brett Player
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DATE: Apr.26.2010POSTED BY: ArminCATEGORY: Consumer Product COMMENTS:
Tel Aviv-Yafo by Michelle Haft
ASSIGNMENT
To rebrand any city in the world. Final deliverable was a brand systems book with a series of brand applications.
To rebrand any city in the world. Final deliverable was a brand systems book with a series of brand applications.
SCHOOL
Portfolio Center
Atlanta, GA
Portfolio Center
Atlanta, GA
COURSE
City Branding
City Branding
INSTRUCTOR
Eric Miller
Eric Miller
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DATE: Apr.22.2010POSTED BY: ArminCATEGORY: Destination COMMENTS:
TAGS: guidelines, Israel, logo, mood board, signature drink, stationery, tel aviv-yafo, website,
Class is in Session
Welcome to Brand New Classroom, a proud descendant of everybody’s favorite, Brand New. I encourage you to read the About page to get the full description but if you just want the quick version: We will be publishing identity work from students around the world who tackle redesigns of well-known brands as a class assignment. The focus will be as much on the final result as the process to get there. All of our readers are encouraged to provide constructive feedback, whether you are a student yourself or a seasoned professional. If you are eager to submit your work for consideration right away please read our selection criteria at the submission page.
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DATE: Apr.20.2010POSTED BY: ArminCATEGORY: Announcement COMMENTS:
TAGS: welcome,
Dairy Queen by Edrea Lita
ASSIGNMENT
Pick a company (any company) with an existing brand and redesign it. The assignment was broken out into 3 sub-assignments which took the entire semester to complete:
Assignment 1: Make a research document and presentation on the company's current brand positioning, and the positioning of its competitors.
Assignment 2: Create 3 logotypes and stationery sets
Assignment 3: Pick 1 of the 3 branding concepts and create a styleguide with brand applications.
Pick a company (any company) with an existing brand and redesign it. The assignment was broken out into 3 sub-assignments which took the entire semester to complete:
Assignment 1: Make a research document and presentation on the company's current brand positioning, and the positioning of its competitors.
Assignment 2: Create 3 logotypes and stationery sets
Assignment 3: Pick 1 of the 3 branding concepts and create a styleguide with brand applications.
SCHOOL
York University/Sheridan College
Toronto, Ontario Canada
York University/Sheridan College
Toronto, Ontario Canada
COURSE
Corporate Identity Design
Corporate Identity Design
INSTRUCTOR
Annette Blum
Annette Blum
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DATE: Apr.20.2010POSTED BY: ArminCATEGORY: Fast Food COMMENTS:
TAGS: brand positioning, guidelines, logo, research, stationery,
Google by Tom van de Velde
ASSIGNMENT
We were instructed to rebrand one of three organisations: Google, NASA or the ICA. The Graphic Design course at Brighton University has little to no emphasis on brand/identity design, it's far more directed at "image making" in my opinion. As such, this is a small and quick project — quite quick, actually, just in 24 hours. No further restrictions.
We were instructed to rebrand one of three organisations: Google, NASA or the ICA. The Graphic Design course at Brighton University has little to no emphasis on brand/identity design, it's far more directed at "image making" in my opinion. As such, this is a small and quick project — quite quick, actually, just in 24 hours. No further restrictions.
SCHOOL
University of Brighton
Brighton, England
University of Brighton
Brighton, England
COURSE
Graphic Design
Graphic Design
INSTRUCTOR
Martin Andersen, Siobhan Keaney and Chris Bigg
Martin Andersen, Siobhan Keaney and Chris Bigg
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DATE: Apr.19.2010POSTED BY: ArminCATEGORY: Technology COMMENTS:
TAGS: google, illustration, logo, wordmark,
Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Corraling the most relevant and creative on- and off-line bits that pertain to the design community — and said community is openly invited and encouraged to add their hard-earned links.
Describing, tracking and explaining culture, commerce, politics, media, sports, brands — everything possible, really — through design.
Discussing, and looking for, what is relevant in, and the relevance of, graphic design. [Archives Only]
Encouraging creative diversity in the community through monthly, one-word challenges. [Archives Only]
Designing corporate and brand identities and full development of printed and digital matter for clients and us.