:::
Brand New
Opinions on Corporate and Brand Identity WorkA Division of UnderConsideration
:::
:::
Job Board
RSS
About Brand New Classroom
Submit Your Work
Brand New
:::
ADV × 3

Patagonia by Justin Lancaster

Lead Image

ASSIGNMENT
The assignment as a whole had two parts:
1. To redesign a logo for a medium to large-sized company that fell into one of three categories (financial, sports, or medical).
2. Once we chose a company and redesigned their logo we would be responsible for assembling a comprehensive Identity Manual for our company.
The logo had to have both an icon and a logotype.
---
SCHOOL
The Art Institute of California - Orange County
COURSE
Branding
INSTRUCTOR
Gerry Hampton
---

Continue reading this entry



Entry Information

DATE: May.12.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

--- ---



Big Lots by Tymn Armstrong

Lead Image

ASSIGNMENT
The assignments was to choose a national company logo and redesign it using only type.
---
SCHOOL
Rasmussen
COURSE
Advanced Typography
INSTRUCTOR
Kip Williams
---

Continue reading this entry



Entry Information

DATE: May.07.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

--- ---



FAO Schwartz by Alana Zawojski

Lead Image

ASSIGNMENT
The assignment was to select and research a well-known but dying brand and revive it by giving it a new purpose and identity system.
---
SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
---

Continue reading this entry



Entry Information

DATE: Apr.30.2010|POSTED BY: Armin|CATEGORY: Retail| COMMENTS:

--- ---



Ikea by Greg Lindholm

Lead Image

ASSIGNMENT
We were asked to rework a logo. Our choices were restricted to The Arbor Day Foundation, 2012 Olympics, IKEA, or Myspace.
---
SCHOOL
Minneapolis College of Art and Design
Minneapolis, Minnesota
COURSE
Graphic Design I
INSTRUCTOR
Neal Peterson
---

Continue reading this entry



Entry Information

DATE: Apr.29.2010|POSTED BY: Armin|CATEGORY: Retail| COMMENTS:

--- ---



Recent Comments  Archives, Search  Jobs by Category  Book Recommendations  About  About