ASSIGNMENTThe assignment as a whole had two parts:
1. To redesign a logo for a medium to large-sized company that fell into one of three categories (financial, sports, or medical).
2. Once we chose a company and redesigned their logo we would be responsible for assembling a comprehensive Identity Manual for our company.
The logo had to have both an icon and a logotype.
SCHOOL
The Art Institute of California - Orange County
COURSE
Branding
INSTRUCTOR
Gerry Hampton
ASSIGNMENTThe assignment was to select and research a well-known but dying brand and revive it by giving it a new purpose and identity system.
SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
ASSIGNMENTWe were asked to rework a logo. Our choices were restricted to The Arbor Day Foundation, 2012 Olympics, IKEA, or Myspace.
SCHOOL
Minneapolis College of Art and Design
Minneapolis, Minnesota
COURSE
Graphic Design I
INSTRUCTOR
Neal Peterson