Oklahoma Contemporary Arts Center by Saffron Brand Consultants

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CLIENT

An art gallery, cre­ative space, and non-prof­it orga­ni­za­tion pre­vi­ous­ly known as the City Arts Cen­tre. By encour­ag­ing all forms of cre­ativ­i­ty, and offer­ing pro­gres­sive and inno­v­a­tive art exhibits, work­shops, and edu­ca­tion­al ses­sions, it has been a focal point for cre­atives in the city.

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BRIEF

With a move to more appro­pri­ate premis­es immi­nent, and a desire to grow in size and stature, the chal­lenge for Saf­fron was to review the brand, rethink its posi­tion­ing and cre­ate a visu­al sys­tem to con­vey the Okla­homa Con­tem­po­rary’s broad pur­pose and appeal—locally and fur­ther afield.

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APPROACH

What became clear was the Okla­homa Con­tem­po­rary’s role in con­nect­ing the local com­mu­ni­ty with con­tem­po­rary art, art with the indi­vid­ual, and the con­ven­tion­al with the unfa­mil­iar. This inspired the idea of Cre­ative Con­nec­tions, made vis­i­ble through a pow­er­ful visu­al lan­guage, and an icon­ic visu­al sys­tem that allows the work of exhib­it­ed artists and the edu­ca­tion­al mis­sion of Okla­homa Con­tem­po­rary to take cen­tre stage—alongside a clean Gotham logo­type. The new visu­al iden­ti­ty is being brought to life across Okla­homa Con­tem­po­rary’s com­mu­ni­ca­tions and built envi­ron­ment. It has helped renew a sense of pur­pose with­in Okla­homa Con­tem­po­rary, encour­ag­ing them to con­tin­ue con­nect­ing all things art.

Everyone involved with Oklahoma Contemporary Arts Center in Oklahoma City is thrilled to have this dynamic brand recognized as one of the finest in the world. The process with our partners at Saffron was worth the long meetings and conversations. As we continue to reveal this brand to Oklahoma City and the region, we are encouraged that it will be one of longevity and creativity; which in the long run, is exactly what Oklahoma Contemporary strives to emulate. — Donna Rinehart-Keever, Executive Director at Oklahoma Contemporary Arts Center