Hotel Lincoln by Rebecca Ciceri of Texas State University

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CLIENT

A hotel locat­ed in Chica­go, IL, that com­bines his­to­ry with a classy, mod­ern atmos­phere while tar­get­ing an audi­ence of adults aged 25 and over.

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BRIEF

The task was to select a com­pa­ny, prod­uct, or ser­vice in Chica­go, IL, with the end goal of devel­op­ing a com­pre­hen­sive strat­e­gy, brand iden­ti­ty, and lat­er a cohe­sive brand sys­tem span­ning the myr­i­ad of print and elec­tron­ic deliv­er­ables for the pro­mo­tion and mar­ket­ing needs for the client.

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APPROACH

I began my process by research­ing hotels in Chica­go, due to the unique pos­si­bil­i­ties hotels have with their branding—I chose Hotel Lin­coln due to their atmos­phere and good reviews. From my research on hotels I knew that the chal­lenges the hotel faced were unre­lat­ed to bad brand­ing, it was just that it looked too sim­i­lar to all of its com­peti­tors. With this in mind, I cre­at­ed a graph­ic mark that was unique to them while still remain­ing true to their atmosphere.

Hotel Lincoln is an outstanding trademark design with the ability to be expanded into many applications. — William E. Meek, MFA, Professor of Communication Design at School of Art and Design Texas State University