---

CLIENT

One of the most promis­ing Euro­pean young tal­ents in motor­sport today, and recent­ly select­ed as the offi­cial Mer­cedes dri­ver for DTM, and test dri­ver for The F1 Mer­cedes team.

---

BRIEF

Due to his sta­tus he had to improve both his per­son­al brand and the way he com­mu­ni­cat­ed with his grow­ing fan base and the press.

---

APPROACH

We cre­at­ed an ele­gant and sol­id sym­bol based on the two ini­tials of his name (D and J) in the shape of a curve and an arrow. This new brand will be applied to mer­chan­dis­ing and var­i­ous mar­ket­ing mate­ri­als. We also devel­oped a new web­site inte­grat­ing a visu­al lan­guage that cap­tures the glam­our of motor-rac­ing along with the thrill of a young up-and-com­ing talent.

Mucho created a brand that reflects the essence of what a contemporary sports personality brand should have: dynamism, heritage, and a flexibility and longevity that would allow us to use the brand in all commercial endeavors. They developed an original visual language together with an easy to use and dynamic website for my communication team. — Daniel Juncadella