CATEGORY

Logos

LEVEL

Professional

RANK


DESIGN CREDITS

Designer

Pablo García


TAGS

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LINKS

Borde
Världens Minsta Skjortfabrik

Världens Minsta Skjortfabrik  by Borde

CLIENT

Trans­lated as “The World’s Small­est Shirt Fac­tory”, the fac­tory pro­duces all hand-made shirts. Addi­tion­ally, they allow cus­tomers to be involved in the design of the shirt, with the abil­ity to influ­ence the fit and some­times even the final look.


BRIEF

To cre­ate a logo that is both clas­sic and clever. Some­thing sim­ple, almost like an icon. It was impor­tant to con­sider the pos­si­bil­ity of using dif­fer­ent print sys­tems (like woven labels).


APPROACH

Since swedish words can be dif­fi­cult to write—they are long and nor­mally hard to remember—the idea was to reduce Världens Min­sta Skjort­fab­rik into four let­ters: VMSF. The nee­dles were the per­fect ele­ments to sep­a­rate them, while pro­vid­ing the sewing and custom-made feel for customers—everything is black and white, no color was necessary.

Since all of our shirts are made in Swe­den (not in China) the logo rep­re­sents the custom-made expe­ri­ence we deliver to our cus­tomers. Almost instantly the logo appeared to be exactly what we were look­ing for. In a beau­ti­ful way it incor­po­rates the clean­li­ness and pre­ci­sion the brand stands for. It has a clas­si­cal feel to it, still it’s inno­v­a­tive and inter­est­ing. Also, the look, shape, and style of it makes it easy to apply unto things such as tags and other printed mate­ri­als. Occa­sion­ally the logo itself, actu­ally acts as a source of inspi­ra­tion. — Evelina Blom­gren, Founder of Världens Min­sta Skjortfabrik

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