Translated as “The World’s Smallest Shirt Factory”, the factory produces all hand-made shirts. Additionally, they allow customers to be involved in the design of the shirt, with the ability to influence the fit and sometimes even the final look.
To create a logo that is both classic and clever. Something simple, almost like an icon. It was important to consider the possibility of using different print systems (like woven labels).
Since swedish words can be difficult to write—they are long and normally hard to remember—the idea was to reduce Världens Minsta Skjortfabrik into four letters: VMSF. The needles were the perfect elements to separate them, while providing the sewing and custom-made feel for customers—everything is black and white, no color was necessary.