A Dutch production company that focuses on the development and production of formats in the field of television, branding, online, and events. They believe that (branded) content is a base to develop a subsequent format in order to make use of the appropriate media.
Create a visual identity that represents their vision and is unique from their competitors. Besides that, the identity needed to be flexible and applicable to the different media. They wanted to have the identity represented as a showcase video that shows the possibilities by moving images. Parts of this video are now used in some of their productions.
As shown in the movie, the entire identity consists of two basic elements that constitute the logo: basic typography and four lines. Each line refers to one of the four disciplines of their profession. These lines became the main format for the entire identity and are adaptable to different types of content and applications. For example typography, objects, interior, and other applications. Resulting in an identity that works as two- and three-dimensional, and can be used time-based as in moving images.