Tin Can by COOEE

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CLIENT

A Dutch pro­duc­tion com­pa­ny that focus­es on the devel­op­ment and pro­duc­tion of for­mats in the field of tele­vi­sion, brand­ing, online, and events. They believe that (brand­ed) con­tent is a base to devel­op a sub­se­quent for­mat in order to make use of the appro­pri­ate media. 

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BRIEF

Cre­ate a visu­al iden­ti­ty that rep­re­sents their vision and is unique from their com­peti­tors. Besides that, the iden­ti­ty need­ed to be flex­i­ble and applic­a­ble to the dif­fer­ent media. They want­ed to have the iden­ti­ty rep­re­sent­ed as a show­case video that shows the pos­si­bil­i­ties by mov­ing images. Parts of this video are now used in some of their productions.

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APPROACH

As shown in the movie, the entire iden­ti­ty con­sists of two basic ele­ments that con­sti­tute the logo: basic typog­ra­phy and four lines. Each line refers to one of the four dis­ci­plines of their pro­fes­sion. These lines became the main for­mat for the entire iden­ti­ty and are adapt­able to dif­fer­ent types of con­tent and appli­ca­tions. For exam­ple typog­ra­phy, objects, inte­ri­or, and oth­er appli­ca­tions. Result­ing in an iden­ti­ty that works as two- and three-dimen­sion­al, and can be used time-based as in mov­ing images.

COOEE reduced the brand’s values and strategy to a very simple yet recognizable visual concept. The logo animation helped TIN CAN to understand the almost limitless possibilities of the design. This resulted in an entrepreneurial partnership between a young and promising designer and a young and ambitious company, with many creative ideas already implemented. — Dries Poels, Lennart Pijnenborg, and Sipke Dijkstra, Directors of Tin Can