An acupuncturist with outstanding skills—he cures everything from tennis elbow to crippling back problems, he’s that good.
His business is predominantly driven by word of mouth. His customers will typically take several business cards and hand them out to friends as they preach his miracle work. Our challenge was to help strengthen his current business, and build further awareness.
By taking the idea of recommendations as a key driver for his business, his approving customers give him some of their business cards, to be re-used as a physical sign of their endorsement. Each card is punched through with his details and passed on to potential new customers, showing that the business card’s owner had received treatment by Steve Li, and that they endorse his abilities.