CATEGORY

Basic Identity Applications

LEVEL

Professional

RANK

Judges Pick

DESIGN CREDITS

Designers

Erin Hoffman
Jason Little

Creative Director

Jason Little


TAGS

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LINKS

Re
Steve Li

Steve Li by ReSteve Li by ReSteve Li by ReSteve Li by ReSteve Li by Re

CLIENT

An acupunc­tur­ist with out­stand­ing skills—he cures every­thing from ten­nis elbow to crip­pling back prob­lems, he’s that good.


BRIEF

His busi­ness is pre­dom­i­nantly dri­ven by word of mouth. His cus­tomers will typ­i­cally take sev­eral busi­ness cards and hand them out to friends as they preach his mir­a­cle work. Our chal­lenge was to help strengthen his cur­rent busi­ness, and build fur­ther awareness.


APPROACH

By tak­ing the idea of rec­om­men­da­tions as a key dri­ver for his busi­ness, his approv­ing cus­tomers give him some of their busi­ness cards, to be re-used as a phys­i­cal sign of their endorse­ment. Each card is punched through with his details and passed on to poten­tial new cus­tomers, show­ing that the busi­ness card’s owner had received treat­ment by Steve Li, and that they endorse his abilities.

Unfor­tu­nately our client passed away sev­eral months after the com­ple­tion of the project. Steve was an amaz­ing per­son, a fan­tas­tic healer, and is a great loss to those who knew him. In regards to his rebrand, he was thrilled about the out­come that he was more than happy for us to enter his project into design awards. Enter­ing this piece was a dif­fi­cult deci­sion, how­ever con­sid­er­ing how pos­i­tive he was about the out­come, we feel com­fort­able he would have sup­ported our deci­sion to pro­mote the work. — Jason Lit­tle, Cre­ative Direc­tor of Re

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