With SSG Food Market, Shinsegae, South Korea’s premier luxury department store, envisioned a forward-thinking food emporium offering the healthiest and highest quality foods in the nation.
In a marketplace of sterile grocery environments, our goal was to engage and entertain customers through authentic culinary culture.
To bring SSG Food Market to life, the Mucca team collaborated closely with Shinsegae. We developed an information-rich brand system to speak to a demographic hungry for facts about food and health. A focus on local suppliers and their stories evokes the world of the farm, while custom stencil typography, natural materials, and hand-applied graphics convey a spontaneous energy and artisanal spirit. Mucca covered a lot of ground to bring SSG Food Market to life: a brand identity, departmental signage, merchandising, wayfinding, iconography, uniforms, retail packaging, private label packaging, and a website.