A graphic designer and illustrator living in Lexington, KY, searching for more freelance work and a step up from his just-out-of-school, in-house design job.
My goal was to market myself to other creatives and develop something that could be fun while showing a little personality during networking situations. My career interests fall mainly into illustration, typography, and identity design so I wanted to (a) practice that and (b) try to show some competency in those areas while ending up with something that I myself could remain interested in for a healthy amount of time.
I developed a dynamic system of characters within a wordmark. The approach leaves me a lot of room to experiment with different faces and illustrations and has been a lot of fun to implement. I matched the color to a common red Sharpie so that I can get any pieces printed blank, without the face, and can actually hand-draw the characters as needed. Hopefully people notice that and get a kick out of it but if all it does is keep it fresh and new for me, it’s worth it.