CATEGORY

Basic Identity Applications

LEVEL

Professional

RANK


DESIGN CREDITS

Designer

Shannon Adams


TAGS

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LINKS

Shanimal Creative
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CLIENT

A graphic designer and illus­tra­tor liv­ing in Lex­ing­ton, KY, search­ing for more free­lance work and a step up from his just-out-of-school, in-house design job.


BRIEF

My goal was to mar­ket myself to other cre­atives and develop some­thing that could be fun while show­ing a lit­tle per­son­al­ity dur­ing net­work­ing sit­u­a­tions. My career inter­ests fall mainly into illus­tra­tion, typog­ra­phy, and iden­tity design so I wanted to (a) prac­tice that and (b) try to show some com­pe­tency in those areas while end­ing up with some­thing that I myself could remain inter­ested in for a healthy amount of time.


APPROACH

I devel­oped a dynamic sys­tem of char­ac­ters within a word­mark. The approach leaves me a lot of room to exper­i­ment with dif­fer­ent faces and illus­tra­tions and has been a lot of fun to imple­ment. I matched the color to a com­mon red Sharpie so that I can get any pieces printed blank, with­out the face, and can actu­ally hand-draw the char­ac­ters as needed. Hope­fully peo­ple notice that and get a kick out of it but if all it does is keep it fresh and new for me, it’s worth it.

The response has been really pos­i­tive so far. It’s been fun to see peo­ple react as I hand out busi­ness cards at happy hour events or meet-and-greets. It seems like it makes an impres­sion. It’s also given me a fun lit­tle mas­cot to rally behind and show off my work—I’m not typ­i­cally a strong self-promoter. — Shan­non Adams, Designer

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