A big player in the online advertising industry, it is part of Yahoo! They are a display advertising marketplace that is focused on the intersection of technology and solutions for advertisers and agencies.
After designing the logo for Right Media, they asked us to animate it. Challenges were the same as the challenges we had with the brand—the animation should feel fresh and modern but without losing any of the gravitas associated with the trusted brand. It was also deemed important to keep a sense of technology but not be overwhelmingly techie. As well, precision and focus were key attributes to convey throughout the animated graphics.
We liked the idea of making something simple out of something so complex and we felt that the logo design lent itself well to animation. Our solution was to mimic the way the Right Media technology simplifies complex data and apply the same technique to the logo animation. We achieved this by animating an origami folding technique to refine the landscape and resolve the logo.