A grocery manufacturing company based in Lima, Peru.
Founded in 1964, Molitalia had never renewed their identity, and had also produced products under the same trademark. The goal was to refresh and bring their identity up to date, maintaining their equities (the mill), and separate the corporation from the brand they use in their products.
We gave a new life to the mill of Molitalia, making it hip, friendly, and warm. We kept what makes the brand recognizable, while allowing it to represent the corporation in the future.
Molitalia is one of the most important companies in the Peruvian food industry. Through its almost 50 years of history it has become a multi-brand and multi-category company. Due to the company’s growth it was necessary to build and strengthen a brand identity that embraces all of its brands and, at the same time, communicate the company’s seal and spirit. Infinito was a key partner in this project. They understood the values we pursued—dynamism, nearness, modernity, and innovation—and they achieved an identity work that reflected them neatly—we identify with it completely. — Ricardo Venegas, CEO of Molitalia Corporation