CATEGORY

Logos

LEVEL

Professional

RANK


DESIGN CREDITS

Designers

Diego Dávila
Alfredo Burga

Creative Director

Alfredo Burga

Account Manager

Ximena Maratuech

Account Director

Claudia Boggio


TAGS

, , , , ,


LINKS

Infinito
Molitalia

Molitalia by InfinitoMolitalia by Infinito

CLIENT

A gro­cery man­u­fac­tur­ing com­pany based in Lima, Peru.


BRIEF

Founded in 1964, Moli­talia had never renewed their iden­tity, and had also pro­duced prod­ucts under the same trade­mark. The goal was to refresh and bring their iden­tity up to date, main­tain­ing their equi­ties (the mill), and sep­a­rate the cor­po­ra­tion from the brand they use in their products.


APPROACH

We gave a new life to the mill of Moli­talia, mak­ing it hip, friendly, and warm. We kept what makes the brand rec­og­niz­able, while allow­ing it to rep­re­sent the cor­po­ra­tion in the future.

Moli­talia is one of the most impor­tant com­pa­nies in the Peru­vian food indus­try. Through its almost 50 years of his­tory it has become a multi-brand and multi-category com­pany. Due to the company’s growth it was nec­es­sary to build and strengthen a brand iden­tity that embraces all of its brands and, at the same time, com­mu­ni­cate the company’s seal and spirit. Infinito was a key part­ner in this project. They under­stood the val­ues we pursued—dynamism, near­ness, moder­nity, and innovation—and they achieved an iden­tity work that reflected them neatly—we iden­tify with it com­pletely. — Ricardo Vene­gas, CEO of Moli­talia Corporation

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