Felipe and Manuela—a husband and wife team—are artisan chocolate makers based in Bogota, Colombia. They source beans from Venezuela, Peru, Ecuador and, of course, Colombia to create their amazing bean-to-bar chocolate.
Mita wanted a logo that referenced their Colombian origin and roots but felt modern and sophisticated. The challenge was to do this in a way that felt authentic and wasn’t just appropriating existing visuals.
We researched Colombian and pre-Colombian folk art and zeroed in on the patterns and shapes we found consistently throughout both. Using a linear motif, reminiscent of Wayuu mochila bags, the logotype was drawn using simple shapes. This gave us something legible that still felt unique and different enough from a regular typeface.