CATEGORY

Comprehensive Identity Programs

LEVEL

Professional

RANK


DESIGN CREDITS

Designers

Jennifer Kinon
Bobby C. Martin Jr.
Jeff Close
Matthew Kay
Joe Finocchiaro

Photographer

Ari Burling


TAGS

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LINKS

OCD | The Original Champions of Design
MC Kitchen

MC Kitchen by OCD | The Original Champions Of DesignMC Kitchen by OCD | The Original Champions Of DesignMC Kitchen by OCD | The Original Champions Of DesignMC Kitchen by OCD | The Original Champions Of DesignMC Kitchen by OCD | The Original Champions Of DesignMC Kitchen by OCD | The Original Champions Of DesignMC Kitchen by OCD | The Original Champions Of DesignMC Kitchen by OCD | The Original Champions Of DesignMC Kitchen by OCD | The Original Champions Of DesignMC Kitchen by OCD | The Original Champions Of DesignMC Kitchen by OCD | The Original Champions Of DesignMC Kitchen by OCD | The Original Champions Of DesignMC Kitchen by OCD | The Original Champions Of DesignMC Kitchen by OCD | The Original Champions Of DesignMC Kitchen by OCD | The Original Champions Of Design

CLIENT

Hav­ing opened in the Miami, FL, Design Dis­trict in Novem­ber 2012, chef Dena Marino serves up mod­ern Ital­ian organic food. It is rich, fresh, and delicious.


BRIEF

The restau­rant is mod­ern, high-end, and pol­ished, but at its heart is an enor­mous and very busy open kitchen. MC Kitchen is dri­ven by con­trast: Miami/Italian, refined/rustic, modern/kitchen. The iden­tity sys­tem had to walk that same line.


APPROACH

The tool kit is sim­ple and straight­for­ward. The graphic lan­guage is entirely typo­graphic. And the color bal­ance walks the Miami/Italian line; it’s both warm and “hot.” Phase One deliv­er­ables included menu books and menus, take-away bags, coast­ers, cor­po­rate sta­tionery, web lay­out, and uni­forms. Ongo­ing work includes expan­sion to Mer­cato, an Italian-inspired mar­ket­place bring­ing freshly-made gourmet to-go items to the Design District.

OCD | The Orig­i­nal Cham­pi­ons of Design def­i­nitely met our goals and expec­ta­tions! The design is superb; it fits our per­son­al­ity as well as the design of the restau­rant and the cui­sine. OCD con­sid­ers all aspects of the strat­egy in all cat­e­gories being cre­ated. The logo, sta­tionery, menu books, sig­nage, coast­ers, and even our to-go bags are incred­i­ble! We receive com­pli­ments daily. We will con­tinue to grow our brand using OCD and can­not wait for the future! — Dena Marino, Chef and Part­ner of MC Kitchen

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