Having opened in the Miami, FL, Design District in November 2012, chef Dena Marino serves up modern Italian organic food. It is rich, fresh, and delicious.
The restaurant is modern, high-end, and polished, but at its heart is an enormous and very busy open kitchen. MC Kitchen is driven by contrast: Miami/Italian, refined/rustic, modern/kitchen. The identity system had to walk that same line.
The tool kit is simple and straightforward. The graphic language is entirely typographic. And the color balance walks the Miami/Italian line; it’s both warm and “hot.” Phase One deliverables included menu books and menus, take-away bags, coasters, corporate stationery, web layout, and uniforms. Ongoing work includes expansion to Mercato, an Italian-inspired marketplace bringing freshly-made gourmet to-go items to the Design District.