Guideline Documents





Creative Director

Kelly Rouff

Associate Creative Director

Paul Davis


Casey Carmell

Senior Writer

Laura Rees


Tammana Bharakhda

Account Director

Cristina Hilbert

Project Manager

Patricia Taylor


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Marymount University

Marymount University by OlogieMarymount University by OlogieMarymount University by OlogieMarymount University by OlogieMarymount University by OlogieMarymount University by OlogieMarymount University by OlogieMarymount University by Ologie


Located in Arling­ton, VA, the uni­ver­sity has grown from a two-year col­lege for women into a com­pre­hen­sive coed­u­ca­tional Catholic uni­ver­sity serv­ing approx­i­mately 3,600 under­grad­u­ate and grad­u­ate stu­dents. It offers the ben­e­fits of both a peace­ful Wash­ing­ton D.C. sub­urb, and the excite­ment of the nation’s capital.


Our objec­tives for this engage­ment included:

• Brand Strat­egy: Cre­ate a clear def­i­n­i­tion of what the Mary­mount brand stands for—one that’s authen­tic to who Mary­mount is and rel­e­vant to its tar­get audi­ence.
• Iden­tity, Per­son­al­ity, and Voice: Evolve the Mary­mount brand visu­ally and ver­bally to rein­force its mean­ing and engage the tar­get audi­ence in a con­sis­tent way.
• Brand Story: Develop a sim­ple and com­pelling story about what Mary­mount has to offer its tar­get audi­ence and why they should care.
• Future Vision: Deter­mine how the president’s strate­gic vision plays into the over­all Mary­mount story.


Olo­gie devel­oped a bold man­i­festo to kick off the brand evo­lu­tion cam­paign. It served as a ral­ly­ing cry for inter­nal audi­ences, and com­mu­ni­cated to poten­tial stu­dents and the D.C. metro area exactly who Mary­mount is today. We then cre­ated guide­lines that give the inter­nal com­mu­ni­ca­tions team a strong foun­da­tion for main­tain­ing the brand going forward.

Mary­mount Uni­ver­sity engaged Olo­gie to assist with a major rebrand­ing project. The Olo­gie team helped us refine and focus our mes­sages and cre­ated a toolkit of graphic ele­ments that reflect the excit­ing and dynamic place that Mary­mount Uni­ver­sity is today. The toolkit includes a vibrant color palette, type­faces that com­bine read­abil­ity with impact, cre­ative photo treat­ments, and sup­port­ing graph­ics that add tex­ture and visual inter­est. Marymount’s Office of Uni­ver­sity Com­mu­ni­ca­tions is in the process of incor­po­rat­ing the new brand ele­ments into the university’s print and dig­i­tal media. We are pleased with the out­come of this project and very appre­cia­tive of Ologie’s good work. — Shel­ley Dut­ton, Vice Pres­i­dent for Com­mu­ni­ca­tions and Mar­ket­ing of Mary­mount University

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