Located in Arlington, VA, the university has grown from a two-year college for women into a comprehensive coeducational Catholic university serving approximately 3,600 undergraduate and graduate students. It offers the benefits of both a peaceful Washington D.C. suburb, and the excitement of the nation’s capital.
Our objectives for this engagement included:
• Brand Strategy: Create a clear definition of what the Marymount brand stands for—one that’s authentic to who Marymount is and relevant to its target audience.
• Identity, Personality, and Voice: Evolve the Marymount brand visually and verbally to reinforce its meaning and engage the target audience in a consistent way.
• Brand Story: Develop a simple and compelling story about what Marymount has to offer its target audience and why they should care.
• Future Vision: Determine how the president’s strategic vision plays into the overall Marymount story.
Ologie developed a bold manifesto to kick off the brand evolution campaign. It served as a rallying cry for internal audiences, and communicated to potential students and the D.C. metro area exactly who Marymount is today. We then created guidelines that give the internal communications team a strong foundation for maintaining the brand going forward.