Madrid Street Art Project by IS Creative Studio

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CLIENT

A non-prof­it asso­ci­a­tion ded­i­cat­ed to sup­port and enjoy street art in the city of Madrid, Spain. Through orga­niz­ing var­i­ous activ­i­ties such as guid­ed tours, work­shops, and exhi­bi­tions they want to encour­age cit­i­zens to enjoy urban art, and pro­mote and sup­port its creators.

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BRIEF

Cre­ate a graph­ic image for the Madrid Street Art Project that pro­motes Madrid urban cul­ture. The city is their inspi­ra­tion and work­shop. The chal­lenge was to cre­ate a bold, clear logo and image avoid­ing clichés of graf­fi­ti and hand-made work, and to cre­ate an image that stands out from the artists’ work. 

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APPROACH

Street art is art, specif­i­cal­ly visu­al art, devel­oped in pub­lic spaces—that is, “in the streets”, in this case in the streets of Madrid. One of the goals of MSAP is to be a guide to dis­cov­er where the artist’s work is locat­ed, and what it is try­ing to tell us. Our inspi­ra­tion was sim­ple: Madrid streets city maps and the arrows of the streets show­ing us dif­fer­ent direc­tions. All roads lead to street art.

We had spent months thinking and focusing all of our efforts in launching the Madrid Street Art Project, but we were unable to imagine how to represent our brand graphically, even though we had a very clear idea what we wanted and what would not work. We finally decided to contact IS Creative Studio to take responsibility for the creation of our graphic identity. The day of the presentation of the graphic proposal, we couldn’t believe what we were seeing, they had just captured the essence of the project so precisely it was amazing! We can certainly say that that day MSAP was born. — Diana Prieto, Director and Founder of Madrid Street Art Project