A non-profit association dedicated to support and enjoy street art in the city of Madrid, Spain. Through organizing various activities such as guided tours, workshops, and exhibitions they want to encourage citizens to enjoy urban art, and promote and support its creators.
Create a graphic image for the Madrid Street Art Project that promotes Madrid urban culture. The city is their inspiration and workshop. The challenge was to create a bold, clear logo and image avoiding clichés of graffiti and hand-made work, and to create an image that stands out from the artists’ work.
Street art is art, specifically visual art, developed in public spaces—that is, “in the streets”, in this case in the streets of Madrid. One of the goals of MSAP is to be a guide to discover where the artist’s work is located, and what it is trying to tell us. Our inspiration was simple: Madrid streets city maps and the arrows of the streets showing us different directions. All roads lead to street art.