CATEGORY

Comprehensive Identity Programs

LEVEL

Professional

RANK


DESIGN CREDITS

Creative Director

Richars Meza

Art Director

Richars Meza

Designers

Richars Meza
Isabella De Cuppis
Valentina Lorizzo


TAGS

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LINKS

IS Creative Studio
Madrid Street Art Project

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CLIENT

A non-profit asso­ci­a­tion ded­i­cated to sup­port and enjoy street art in the city of Madrid, Spain. Through orga­niz­ing var­i­ous activ­i­ties such as guided tours, work­shops, and exhi­bi­tions they want to encour­age cit­i­zens to enjoy urban art, and pro­mote and sup­port its creators.


BRIEF

Cre­ate a graphic image for the Madrid Street Art Project that pro­motes Madrid urban cul­ture. The city is their inspi­ra­tion and work­shop. The chal­lenge was to cre­ate a bold, clear logo and image avoid­ing clichés of graf­fiti and hand-made work, and to cre­ate an image that stands out from the artists’ work.


APPROACH

Street art is art, specif­i­cally visual art, devel­oped in pub­lic spaces—that is, “in the streets”, in this case in the streets of Madrid. One of the goals of MSAP is to be a guide to dis­cover where the artist’s work is located, and what it is try­ing to tell us. Our inspi­ra­tion was sim­ple: Madrid streets city maps and the arrows of the streets show­ing us dif­fer­ent direc­tions. All roads lead to street art.

We had spent months think­ing and focus­ing all of our efforts in launch­ing the Madrid Street Art Project, but we were unable to imag­ine how to rep­re­sent our brand graph­i­cally, even though we had a very clear idea what we wanted and what would not work. We finally decided to con­tact IS Cre­ative Stu­dio to take respon­si­bil­ity for the cre­ation of our graphic iden­tity. The day of the pre­sen­ta­tion of the graphic pro­posal, we couldn’t believe what we were see­ing, they had just cap­tured the essence of the project so pre­cisely it was amaz­ing! We can cer­tainly say that that day MSAP was born. — Diana Pri­eto, Direc­tor and Founder of Madrid Street Art Project

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