A chain of American mid-range department stores based in Plano, TX. The company operates over 1,100 department stores in all 50 U.S. states.
To build strategy, create naming, and design a new symbol/identity for American-made products to be sold throughout the entire jcpenney department chain.
For all the brands bringing manufacturing back home, for all the new companies building their businesses right here, American products are still too hard to find. Flagged is designed to pull American-made brands together, to give them a special home, to offer them a platform, to elevate their category, and to give them a symbol that unites them as one. Born directly from the jcp masterbrand logo, the Flagged logo creates a heart, a checkmark, and an American flag simultaneously. It’s a modern, iconic, and instantly recognizable symbol. Our Flagged logo is immediate and powerful in its ability to project a message of American pride and, in time, a certification.