CATEGORY

Guideline Documents

LEVEL

Professional

RANK


DESIGN CREDITS

Creative Director

Matt Cridland

Design Director

Michail Kowal


TAGS

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LINKS

Bisqit
Bisqit

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CLIENT

A brand­ing agency based in Lon­don, UK, that cre­ates brands and brings them to life through mem­o­rable expe­ri­ences with a mix of strate­gists, design­ers, and busi­ness experts, and sup­ported by the deep indus­try knowl­edge of their par­ent com­pany Hill+Knowlton Strategies—one of the world’s largest com­mu­ni­ca­tions agencies.


BRIEF

The guide­lines are designed for use by our own employ­ees and exter­nal par­ties who col­lab­o­rate with us. In 2012 our team dou­bled in size, the growth in head count began to make this vital. Although we had our own iden­tity, we had never prac­ticed what we preached to clients, i.e. for­mally doc­u­ment­ing stan­dards in a guide­lines document.


APPROACH

We were keen to pro­duce a printed doc­u­ment as well as a PDF. This demon­strated that we were plac­ing great impor­tance on the con­tent. Our design-savvy audi­ence meant copy could be straight-to-the-point and demon­strate our play­ful tone of voice (although the delib­er­ately incor­rect cover was con­tin­u­ally cor­rected by our proof-reader!).

In our indus­try, we all know that obses­sive atten­tion to detail is as impor­tant as big pic­ture cre­ativ­ity and that every­thing counts when it comes to brand image. This lit­tle book has suc­cess­fully con­veyed a seri­ous mes­sage to the team with­out being too heavy-handed and projects our per­son­al­ity by remain­ing true to our sense of fun. — Karen Porter, Man­ag­ing Direc­tor of Bisqit

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