A branding agency based in London, UK, that creates brands and brings them to life through memorable experiences with a mix of strategists, designers, and business experts, and supported by the deep industry knowledge of their parent company Hill+Knowlton Strategies—one of the world’s largest communications agencies.
The guidelines are designed for use by our own employees and external parties who collaborate with us. In 2012 our team doubled in size, the growth in head count began to make this vital. Although we had our own identity, we had never practiced what we preached to clients, i.e. formally documenting standards in a guidelines document.
We were keen to produce a printed document as well as a PDF. This demonstrated that we were placing great importance on the content. Our design-savvy audience meant copy could be straight-to-the-point and demonstrate our playful tone of voice (although the deliberately incorrect cover was continually corrected by our proof-reader!).