CATEGORY

Logos

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Professional

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Francisco Elias

Ap.Art Architecture by Francisco EliasAp.Art Architecture by Francisco EliasAp.Art Architecture by Francisco Elias

CLIENT

A col­lec­tive estab­lished in Lis­bon, Por­tu­gal. This group of archi­tects focuses their efforts in devel­op­ing national and inter­na­tional con­tests. Their main goal is to present inno­v­a­tive pro­pos­als based on a strong con­cep­tual component.


BRIEF

An iden­tity that reflects the youth­ful spirit of the col­lec­tive by set­ting a sta­tic and dynamic sym­bol reflect­ing the dif­fer­ent views of each sin­gle archi­tect that con­tributes in the group project. The work aims to have equal force on the two states—static and dynamic. Min­i­mal­ism and visual poetry is the main premise.


APPROACH

The iden­tity reflects a house in a con­stant process of con­struc­tion and decon­struc­tion. The project seeks to reveal dif­fer­ent ways of see­ing the same prob­lem. The result is a dynamic and sta­tic iden­tity. The work aims to have equal force on the two states—static and dynamic. On both states, an opti­cal illu­sion is one of the results of this process.

Our goals were well defined from the start: achieve an assertive iden­tity (archi­tec­ture theme) through a min­i­mal­ist form and a poetic char­ac­ter. Other main con­cern was the static-dynamic dual­ity, rep­re­sented by the logo behav­ior. Both actions were impor­tant to adapt to sev­eral sup­ports. All the process was well con­ducted, in a clear and effi­cient way and we are delighted with the final result of the iden­tity designed by Fran­cisco Elias. — André Fran­cisco Albino Novo and Luís Sáragga Leal, Own­ers of AP.Art Architecture

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