A campaign launched by Greenpeace Japan that encourages people to change their seafood eating habits and choose sustainable seafood in order to safeguard our ocean resources. Decades of destructive fishing practices, people’s appetite, and unsustainable fish farming have led to a threatening decline in available seafood supplies.
SuSea is about creating a better life for healthy people and the marine ecosystem by choosing sustainable seafood. SuSea creates harmony between humans and nature by connecting a healthy lifestyle with a better quality of life for the ocean. This identity program includes logo standards, promotional items, and future uses for SuSea.
In order to understand how I could use the power of design to solve the ocean crisis I gathered information about the ocean situation, interviewed ocean scientists, conducted several group surveys, and discussed one–on–one with advisors. SuSea is more than a master’s thesis: it is a healthy, sustainable lifestyle—a vision for the future. “Everyone can use informed, sustainable seafood choices to achieve a better future,” is the uniting concept throughout all the final deliverables: SuSea products, SuSea on wheels, SuSea headquarters and suseatoday.com.