An ever-expanding global and viral movement of Holocaust awareness and activism against intolerance, culminating in a central web presence and at least six million written personal statements of commitment to take action in honor of the six million victims of The Holocaust.
Create a mark that has impact, clarity, and contemporary attributes. Project6Million had a lot of information that they wanted to convey, but I thought it would be better to let the content speak for itself and allow the logotype to act as an anchor for the brand.
Holocaust-related issues are relatively difficult to communicate in a positive way. I thought if we left the logotype semi-neutral, there was a way to give the slightest hint of where this number comes from. The number six million may be familiar to some people in its association with the Holocaust, but adding the star of David was a way to confirm this reflection.