CATEGORY

Logo and Identity Animations

LEVEL

Professional

RANK


DESIGN CREDITS

Logo Design

Harold van Velsen

Motion Design

Sander van Dijk

Music

Brendan Angelides


TAGS

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LINKS

plusoneamsterdam.com

PlusOne by Sander van Dijk

CLIENT

An Amsterdam-based creative production studio with a strong focus on aesthetics and creative storytelling.


BRIEF

Design a minimalistic and elegant visualization of “+1”, but with a twist. The logo furthermore needed to visualize the studio’s expertise in 2D and 3D graphic animation. For their launch party, PlusOne wanted their logo to come to life in a way that suited the logo.


APPROACH

The logo consists solely of triangles, which creates the suggestion of (isometric) depth, where the actual “+” and “1” are transparent. The motion design expresses the dynamic storytelling twist the studio has. The animation shows many different aspects and moves unexpectedly. The logo comes to life.

In both cases we were blown away. The logo as well as the logo animation are great representations of our company’s DNA. — Marcel Vrieswijk, Managing Director and Martijn Hogenkamp, Creative Director of PlusOne

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