An NBA franchise in Oklahoma City, OK. The audience is families who want an exciting, fast-paced, sports entertainment experience.
Rebrand the Thunder, an NBA team, to help connect the fans to the team. Oklahoma City has a rich history that is not shown through the current identity. The current branding and identity does not allow much of a connection to the team, the fan, or the city.
We wanted to create a new identity that would connect fans to the team, put fans in the seats, and draw on the rich history and future of Oklahoma City. We took inspiration from history but also looked towards the future of the city to create a mark that is deeply rooted in the past yet looking towards the future. Our solution creates a fun connection with fans and establishes a brand that fans can relate to—and a team they are excited to support.