La Vittoria by lg2boutique

---

CLIENT

A prestigious, gourmet gala event that each year raises money for a charity—2011 supported the Marie-Vincent Foundation.

---

BRIEF

Create the 2011 graphic platform of the prestigious La Vittoria benefit gala: a dream evening of gastronomy to raise funds for the Marie-Vincent Foundation. Draw inspiration from the cities of the evening’s invited chefs: New York (Daniel Boulud) and Paris (Christophe Michalak).

---

APPROACH

The logo of the 2011 La Vittoria benefit supper showcased the contrasting styles of the cities of the two invited chefs. The black-stroke typeface and geometric shapes, as well as the color yellow are a salute to the urban style of the Big Apple. The antique rose combined with intertwined serif typefaces transport us immediately to the romantic City of Light. 

Two years ago, I crossed paths with lg2boutique, and La Vittoria has never been the same. It was like going from a small sewing shop to an established fashion designer. When preparing for a big event—like a fashion show—they look after every detail. They adorn La Vittoria like no one has ever done before. Thanks to them, I can organize the event with peace of mind, knowing their preparation will be spot on. — Johanne Demers, founder of La Vittoria