A prestigious, gourmet gala event that each year raises money for a charity — 2011 supported the Marie-Vincent Foundation.
Create the 2011 graphic platform of the prestigious La Vittoria benefit gala: a dream evening of gastronomy to raise funds for the Marie-Vincent Foundation. Draw inspiration from the cities of the evening’s invited chefs: New York (Daniel Boulud) and Paris (Christophe Michalak).
The black-stroke typeface, geometric shapes, and the colors black and yellow are a nod to the urban style of the Big Apple, while the antique rose combined with intertwined serif typefaces transport us instantly to the romantic City of Light. All the evening’s supporting elements were created with the contrast between the two cities in mind: two-sided posters, reversible book, and columns positioned in both directions.