Unlike most design awards that are judged solely by designers, the Brand New Awards judging panel comprises five individuals: Three designers and two clients, the latter invited by two of the designers. This combination places emphasis on concept and execution but with an increased level of scrutiny toward strategy and business.
Chief of Communications and Audience Engagement, Walker Art Center
Andrew oversees the departments of design, education, new media, marketing and public relations. From 1998 – 2010, he served as Design Director of the Walker, leading the organization’s progressive brand identity. The Walker received the 2009 National Design Award for Corporate and Institutional Achievement, the first non-profit organization to be recognized in the category. A graduate of Cranbrook Academy of Art, he has been a practicing designer for more than twenty years and the recipient of more than 100 design awards. He writes and lectures about design and culture for various publications including DesignObserver.com. Blauvelt is also Curator of Architecture and Design at the Walker where he has organized several major touring exhibitions on a variety of topics, including Graphic Design: Now in Production (2011) with the Cooper-Hewitt National Design Museum.
Divisional Vice President, Hardlines Design, Sears Holdings Corporation
Ellen Tave Glassman
Since joining Sears Holdings Corporation in 2007, Ellen has led the Kenmore brand transformation overseeing the redesign of more than 500 major products, as well as being in charge of user interface experience, brand identity and corporate logo, packaging, online and offline communications, and the next generation of Wi-Fi appliance interactivity. Also under her purview is product design, brand identity, packaging, and connectivity strategies for the Craftsman and DieHard brands. Her expertise in all design disciplines, technology, trend forecasting, and innovation strategy has been focused on revitalizing these iconic American brands. Ellen has been featured in Fast Company’s Masters of Design, the New York Times, the Wall Street Journal, and other publications and has appeared on The Closing Bell as a subject matter expert on design, technology and marketing to women. Ellen graduated from the Rhode Island School of Design.
Partner, Pentagram Design
Paula began her graphic design career as a record cover art director at both Atlantic and CBS Records in the 1970s and in 1991 she joined Pentagram as a partner. She has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a wide range of clients. Paula is a recipient of the Chrysler Award for Innovation in Design and the AIGA Medal, she holds honorary doctorates from the Corcoran College of Art and Design, the Maryland Institute College of Art, the Moore College of Art and Design, and she is a member of the Alliance Graphique Internationale and the Art Directors Club Hall of Fame. Her work has been exhibited worldwide and is in the permanent collections of the Museum of Modern Art, the Cooper-Hewitt National Design Museum, and the Centre Georges Pompidou, as well as many other institutions. Her teaching career includes over two decades at the School of Visual Arts, along with positions at the Cooper Union, Yale University and the Tyler School of Art. In 2002 Princeton Architectural Press published her career monograph Make It Bigger.
Creative Director, Autodesk, Inc.
Michiel is Creative Director for Autodesk, where he manages an internal team of writers, designers and 3D artists, and directs outside agencies across the globe. He has developed the global brand identity for Autodesk across all industries and products with work that spans from the pixels for in-product graphic assets, to packaging, trade shows and corporate events, videos, award winning web assets, and global advertising campaigns. Previously, Michiel was Chief User Interface Design of Discreet Logic in Montreal, Canada, responsible for the user interfaces and user workflows for (Academy) award winning software products such as Flame, Inferno, and Smoke. His work on the user interfaces earned him several patents. He has also consulted for design studios such as Studio Dumbar and Anton Beeke in the early 1990s, ran his own design studio, and ws professor of New Technologies and Design at the Royal Academy for Arts and Design in Den Bosch. Michiel is a graduate of the Royal Academy for the Arts in Breda, Holland.
Partner / Creative Director, Ammunition LLC
Brett worked with British designer Peter Saville as a partner in his London studio during the 1980s and 90s. In 1998, he became the Global Creative Director of Sapient before joining MetaDesign as VP Creative Director in 2002. He has designed and directed identity and interaction projects for clients that include Kenmore, Adobe, Four Seasons, McAfee, San Francisco Ballet, SanDisk, Shangri-La Hotels, Sony, and Viacom and has also designed the identities for HBO’s The Sopranos and Al Gore’s Current TV. In addition to his identity work, Brett is the founding partner of DreamSurface, an application design company that brings classic product and graphic design integrity to mobile applications. He has been a guest speaker on NPR, editor of Eye magazine, teacher at the California Institute of the Arts, and speaker at many symposia. His work is included in the permanent collection of 20th Century Design at the V&A Museum, London.