A cloud hosting platform mainly used by those in the tech world, Beast is a brand for hackers, programmers, app builders, and tech startups.
Design a fun brand identity and website that appeals to a tech-based audience. Our aim was to attract these self-proclaimed “hip nerds” by aligning the brand with their lifestyle while maintaining a functional and trusted reputation.
The Beast logotype is strong, bold, and reliable-looking, while “Beast” icons refer to video games played by the target audience as kids—like Atari and Pac-Man. The brand achieves a look that’s both familiar and reliable, while not taking itself too seriously. We created an icon system, based on basic shapes, that can be swapped and rearranged to create several different Beasts or Databeasts who represent the easy customization of the servers. The icons extend to business cards that double as collectable “Beasts” and USB drives that let the “Beasts” hang out on the side of your computer.