CLIENT
A cable television network that creates and champions authentic, original content and has cultivated television programming that challenges the conventions of storytelling since 1994.
BRIEF
Rebrands, like small children, need strict boundaries or they’re liable to sprout all kinds of undesirable traits. Our guideline document lays out all the important Dos and Don’ts for making good-looking, well-behaved IFC graphics. In a perfect world, every project would deliver with an actual human being to guide the client through the ins and out of the system. Ideally, this Design Minder would have an exhaustive knowledge of the work, and the combined temperaments of an English schoolmaster, Marine Corps DI, and Paul Rand. No doubt, scientists will someday create a being or an app with these characteristics, but until then, we must make do with pictures and words.
APPROACH
Our main goal was to create a document that could be easily understood by a wide range of users with very divergent levels of design savvy. On a project as large as this rebrand it’s very easy to get overwhelmed by all the assets (several hundred at last count), not to mention how all those assets best fit together. The IFC guidelines take a building-block approach, first explaining the individual elements (logo, color palette, typography, etc.) and then showing how these elements are to be properly mixed and matched. In general, we strove for clarity and concision.
