CLIENT
A recording studio and music school on the east side of Austin, TX. Their target market is young creative professionals looking to further their music career or begin learning more or finding themselves through music.
BRIEF
An identity that played up the fact that Eastside Music is located in a vibrant and artistic area of Austin and that Eastside Music is a fresh and culturally current place to learn or record music.
APPROACH
The east side of Austin is full of piñata shops, hole-in-the wall bars, and roaming roosters. Eastside Music’s tagline is “Find Your Voice” and who has more confidence in their voice than a rooster who wakes up every morning, sings at the top of his lungs, and isn’t bashful with who he is and what he sounds like? The singing Eastside Music rooster has the textural nature of Austin’s east side and tail feathers that proudly shape the letter “E.”
