CATEGORY

Logos

LEVEL

Professional

RANK


DESIGN CREDITS

Designer

Karl Hébert


TAGS

, , , , ,


LINKS

goldlunchbox.com
eastsidemusicschool.com

Eastside Music by Goldlunchbox

CLIENT

A recording studio and music school on the east side of Austin, TX. Their target market is young creative professionals looking to further their music career or begin learning more or finding themselves through music.


BRIEF

An identity that played up the fact that Eastside Music is located in a vibrant and artistic area of Austin and that Eastside Music is a fresh and culturally current place to learn or record music.


APPROACH

The east side of Austin is full of piñata shops, hole-in-the wall bars, and roaming roosters. Eastside Music’s tagline is “Find Your Voice” and who has more confidence in their voice than a rooster who wakes up every morning, sings at the top of his lungs, and isn’t bashful with who he is and what he sounds like? The singing Eastside Music rooster has the textural nature of Austin’s east side and tail feathers that proudly shape the letter “E.”

Karl met and exceeded my expectations by creating a memorable and meaningful logo for us. As part of his creative process, Karl considered many factors including location, target market and overall aesthetic goals in order to create a logo that would resonate strongly with us. From initial consultation to final result, Karl kept a consistent focus, fully developing his concept and ultimately producing a unique, effective logo. — Alex Ballentine, founder of Eastside Music

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