CLIENT
A family farm and orchard in Peña Blanca, NM, famous for their Champagne apples.
BRIEF
Founded in 1944, Dixon’s Apple Orchard never really had a proper logo to use on signage, shirts and marketing materials.
APPROACH
Concept is based on the true story of how the founder once had to confront a bear in the orchard.
We certainly love our logo. It’s a piece of our story, past and present, but who would have thought it would be given an award. When we went into the whole process of working with 3 Advertising we certainly didn’t know what to expect. We couldn’t even imagine how the end product would appear and the results were more than we dreamed. Our logo is us, Dixon’s Apple Orchard, and though only a small part of our story, certainly our most famous story to date and certainly worth placing front and center. — Becky Mullane, owner of Dixon’s Apple Orchard
