Cultures East by Oxide Design Co.

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CLIENT

A provider of progressive travel experiences to Southeast Asia with professional insight into the art, architecture, and history of the region.

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BRIEF

Distinguish Cultures East, a brand new company, in the crowded field of tours and travel agencies with an identity that conveyed the unique and artistic nature of the firm.

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APPROACH

The identity utilizes the metaphor of a person riding an elephant — a mode of travel unique to this area of the world. Not only does it evoke an exotic and exciting journey, but it’s literally an activity in which you can participate on a Cultures East tour. The brushwork is assembled out of various script languages from throughout the region.

The Cultures East logo has been invaluable in promoting a professional image for my young company as well as reinforcing a sense of authenticity for Cultures East. Oxide’s design process was efficient and timely without compromising quality design or depth of expression within the logo. I was thoroughly impressed by how well Oxide understood how I wanted my company to be perceived by my clients. I have had excellent feedback from clients and other travel professionals describing the logo as smart, crisp, warm, inviting, and my personal favorite — auspicious (in reference to the use of the elephant). — Meghan Montgomery, founder of Cultures East