CLIENT
The first private television network in Spain. Their network of television channels consists of Antena 3, Neox, Nova, and, now, Nitro.
BRIEF
Create a complete brand package for Antena 3’s new action channel Nitro, targeted to men 35 – 54 years old.
APPROACH
Based on the idea of “Action!” we produced motion pieces centered on static objects and we broke the linear dynamics with an explosion.
When Antena 3 decided to launch its new channel, Nitro, Toch Studio presented a proposal that fit the brief perfectly. The logo responded to our target audience of urban men 35 – 54 years old, interested in action movies and series as well as sports programming. From the beginning, Nitro has had an excellent market share response as well as brand perception. We are all very satisfied with the work produced. — Carlos Navarro, corporate identity producer of Antena 3
