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In Brief: The MLB Logo, Whoddunit?

MLB Logo

More than two weeks ago The Wall Street Journal reported on Jerry Dior, the uncredited designer of the Major League Baseball logo that has been the league’s identifier since the late 1960s and has spawned endless iterations for other professional sports. Dior isn’t looking for fame or fortune, just acknowledgment from the league who, despite having enough supporting stories from Dior’s peers, is still looking for some sort of magical evidence that Dior did the logo. Paul Lukas of Uniwatch, recently interviewed Dior about the logo and there is some great stuff in there: “I just did it, y’know? It was fast. I think I spent just an afternoon on it.”

Thanks to Stuart McCoy for the tip.

By Armin on Nov.11.2008 in In Brief Link

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Andrew Klein’s comment is:

Wow...

"...extremely talented creative professionals, most of whose work is done anonymously -- the more ridiculous it seems that designers don't have higher public profiles. Here's hoping this is one case where the designer finally gets the recognition he deserves."

I'd push for a 0.0001% retroactive royalty on that 40 years worth of merchandise!

On Nov.11.2008 at 10:00 AM

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awesomerobot’s comment is:

While I can understand wanting credit

"Mr. Dior worked as a graphic designer at Sandgren & Murtha"

The guy was working for an agency, hell I can't even show my agency work in my personal portfolio, so what does he expect?

On Nov.11.2008 at 10:01 AM

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marcus’s comment is:

He expects credit where credit is due. I can understand that. Nice logo.

On Nov.11.2008 at 10:34 AM

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Josh’s comment is:

Not sure why the MLB is hesitant to provide recognition. He isn't asking for anything outside of the original agreement, only acknowledgment from the former client. If his former colleagues from the same agency are verifying the report, I'm not sure why the client can't...

On Nov.11.2008 at 10:46 AM

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Rob’s comment is:

See you always have to back up your files… haha! I say the MLB are just afraid he'll ask for royalties or something. I personally don't think he would but some people say one thing and then do another!

Great logo! love it!

On Nov.11.2008 at 11:06 AM

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john’s comment is:

Is it MLB's responsibility to acknowledge or identify the authorship of the logo? From their perspective, they (as a client) hired Sandgren & Murtha (the creative agency) to deliver a logo. The agency executed that assignment and was (presumably) paid. The client's relationship is with the agency, not the individual designer. With all due respect, why exactly should MLB care?

On Nov.11.2008 at 12:47 PM

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Jonathan’s comment is:

John, it seems to me that the MLB paid S&M for a "100th anniversary logo" and got a mark that they would proceed to use for the next 40 years!

The job they paid for was taken out of context, which is where Dior should get the credit he deserves. Put him in the Hall of Fame.

Great interview too, Dior's comments about the nose and initials, I love hearing other designers' insights.

On Nov.11.2008 at 01:47 PM

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Oak’s comment is:

Is it just me, or is the ball not a perfect circle? looks a little oblong at the bottom. I never noticed that before.

On Nov.11.2008 at 02:03 PM

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felix sockwell’s comment is:

oak is correct

this is a bad version of the logo. the ball is egg shaped and the knuckles are lopped off, among other flaws.

On Nov.11.2008 at 02:18 PM

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Armin’s comment is:

Yeah, I took the only copy from brandsoftheworld.com and it probably wasn't the best. Felix just sent me a nice version which I just used to replace the old one.

On Nov.11.2008 at 02:32 PM

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cee’s comment is:

I am supposed to take the word of a former Dodgers fan who now roots for the Yankees?!

On Nov.11.2008 at 03:46 PM

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kirk’s comment is:

swoosh!

On Nov.11.2008 at 05:05 PM

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WilhelmR’s comment is:

Pointy nose, nooooooooooooooooooooo

On Nov.11.2008 at 05:46 PM

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Hibryd’s comment is:

The client's relationship is with the agency, not the individual designer. With all due respect, why exactly should MLB care?

Because the MLB should know, of all people, that while the team wins the season, and goes down in history as the victor, the individual contributions to the team are what makes it happen! They should honor the designer for the same reason they honor the player who hits the world-series-winning home run.

On Nov.11.2008 at 07:23 PM

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Chris’s comment is:

With the pointy nose, I see a bird head with an open beak. Is it an Oriole, a Cardinal or a Blue Jay?

On Nov.11.2008 at 07:26 PM

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Rick’s comment is:

Is it an Oriole, a Cardinal or a Blue Jay?
San Diego Chicken?

On Nov.11.2008 at 08:29 PM

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Aaron’s comment is:

chirp chirp!

On Nov.11.2008 at 09:31 PM

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Andrew E. Clark’s comment is:

Chris Creamer is THE MAN.

Witness:

http://www.chriscreamer.com/team.php?id=490

They're all there, from 1969 to 2008

On Nov.11.2008 at 09:55 PM

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Andrew E. Clark’s comment is:

Armin,
How can you post that pointy-nosed version after reading the interview?

At least use one or two of Chris Creamers more rounded-nose logos. I didn't see any noses as extremely hacked-off as Dick Tracy's in his collection.

On Nov.11.2008 at 10:11 PM

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Andrew E. Clark’s comment is:

Sorry, last post:

I don't think the previous MLB logo designed in 1960 is bad at all.
It's classic too - although this version is a bit rough around the edges.

On Nov.11.2008 at 10:16 PM

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Stuart McCoy’s comment is:

"With the pointy nose, I see a bird head with an open beak. Is it an Oriole, a Cardinal or a Blue Jay?"

It's Baltimore Devil Jay, you know the third team in the AL East behind the Boston red Sox and the other Team from New York.

On Nov.11.2008 at 10:28 PM

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Maura’s comment is:

Recognition would be nice for the books. Just so we know who did it.
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But we designers shall always be the invisible guardians, and the un-sung heroes of todays modern world. The best things in this world sometimes go un-seen, and I am very proud to be one.
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Our power is great, and our influence more important than any following I have ever seen.
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On Nov.11.2008 at 11:47 PM

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luke_ale_rask’s comment is:

i think that changing color of this logo as Major League Baseball does, makes logo less valuable.

i like the fact that background in the right side of the player is made in RED, it reminds real life, because if ball goes after player he fails and red symbolize failure. and same thing, but just opposite with blue and left side of the logo.

i dont know if you get that i mean;]

On Nov.12.2008 at 07:24 AM

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Oak’s comment is:

@luke_ale_rask

Interesting point. I've always read it as the traditional American colors, but if so, they're reversed. Blue/white/red is the French order, i think.

On Nov.12.2008 at 08:37 AM

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WSC’s comment is:

When you consider how many other Professional sports organizations have mimicked this mans design, it seems pretty influential.

Most American Pro-Sports have a logo based on this one, now. It was kind of a trend setter, and the look is now instantly associated with a professional sport.

The man deserves recognition...and tickets for the kid. If MLB can pay what they pay for grown men to play a game, they can give a kid some tickets and give an old, unassuming man a plaque. :)

On Nov.12.2008 at 08:59 AM

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Andrew’s comment is:

WSJ left out the Pro Disc Golf Asso. logo, also inspired... http://pdga.com/

On Nov.13.2008 at 04:13 PM

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Chris Austin’s comment is:

It seems only fitting that the Minor League logo doesn't live up to the Major League one. While the Minor League batter is drawn quite well (nevermind the awkward tension created by the center two stars), there's something beautiful about the subjectivity and ambiguity of the Major Leaguer (no distinction of race, age, or left vs. right).

On Nov.13.2008 at 09:58 PM

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g-sppud’s comment is:

Awesome logo.

There seems to be no reason that Dior not be recognized. When several people who worked at the firm are saying "this guy did that logo", and MLB recognizes that the form did indeed do the logo - what else do you need?

Give the guy a plaque and some season tickets for his son for christ's sake. Bureaucratic bullshit.

On Nov.14.2008 at 09:58 AM

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travis’s comment is:

@Maura,

I'm not so sure about un-sung heroes...or heroes by any means...that type of thinking is kind of dangerous, because at the end of the day it's just a logo...a need, not a necessity.

i love the mlb logo and most of the classic club logos (red sox, cubs, etc)

good read

On Nov.14.2008 at 11:27 AM

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Mark’s comment is:

One of the best logos in the world, a now I know who did it. Well done Dior.

On Nov.14.2008 at 01:40 PM

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jRod’s comment is:

is this what it takes to get recognition these days? an interview with the Wall Street Journal? i am so screwed :)

On Nov.17.2008 at 09:06 AM

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Alwyn Velasquez’s comment is:

The truth of the matter is that Major League Baseball can afford to pay Jerri Dior from the billions of profit The MLB has garnered from products of all sizes, types, shapes and price points sold at stadiums, through approved vendors and outlets bearing this logo all over the US (let’s not mention MLB on-air and media profits).

A little public recognition of this designer would make for a great education and public relations story—it certainly would be a feel good baseball story. Cheap PR with lasting value! I would go further and suggest that Jerri should be inducted into Baseball Hall of Fame for what this logo has brought to to America’s game.

Shame on Baseball and thank you Jerri for your altruism for a sport you love!

On Jan.02.2009 at 12:09 AM

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