Brand NewBrand New: Opinions on corporate and brand identity work. A division of UnderConsideration
Verizon Comes Back for Seconds

Brandnew_Idearc.gif

There are a handful of logos out there that most of us can agree that we don’t like and no, UPS is not one of them. PricewaterhouseCoopers definitely and I’d say Verizon. Although we can’t completely blame Landor, they created the Verizon name and most of the logo in 2000. Well, Verizon must have been happy, because after 6 years, Verizon came back and asked Landor to create a name and logo for a spinoff of their directories business. The result is Idearc.

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By David Weinberger on Nov.04.2006 in Telecom Link

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