Typographic Ballet
Some of the hardest identity projects are for cultural institutions: Long names coupled with (or replaced by) funny-sounding acronyms, high expectations, opinionated board members and a need to appear, well, cultured. [Book recommendation: C/ID]. Dance institutions (of any style and kind) prove even harder, as there is an added layer of complexity that revolves around the inevitable desire to convey the dynamism and movement of what is being shown on stage or offered in their programming. MetaDesign (of Erik Spiekermann and Adobe packaging fame) have taken this challenge and redesigned the identity of the San Francisco Ballet with an entrechat of cropped and baseline-shifted classic Didot and contemporary Galaxie Polaris.
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