A place for all who value opinion.

A division of UnderConsideration.

Holding off on Jaguar review until after December 3 when, apparently, something big is happening.

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Pinned Recent, Big Stories

New Logo and Identity for Guggenheim by Pentagram

 
Posted Nov. 14, 2024
Comments (0) 60

New Logo and Identity for PayPal by Pentagram

 
Posted Sep. 23, 2024
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New Logo and Identity for Verizon by Turner Duckworth

 
Posted Jul. 1, 2024
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New Logo and Identity for Imperia by Landor

 
Posted Apr. 18, 2024
Comments (0) 403

New Logo and Identity for Docusign done In-house

 
Posted Apr. 16, 2024
Comments (0) 245

New Logo and Identity for RSPCA by Jones Knowles Ritchie

 
Posted Apr. 11, 2024
Comments (0) 421
 
 
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About

Brand New, a division of UnderConsideration, is an extensive resource updated daily with the latest and most note-worthy logo, identity, and branding projects. Where those practicing or pursuing creative work can access our opinion or contribute their own. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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Typography

Alaska from Newglyph.
Social from Dinamo Typefaces.

Logo concept by UnderConsideration with execution by Rob Clarke.