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University of Southern California

Established in 1880, the University of Southern California counts with 37,000 enrolled students. A new identity has been designed by Pentagram partner DJ Stout in Austin, TX. Press release here. A quick overview of the identity guidelines can be found here [PDF].

Thanks to Alberto G. Manuel for the tip.

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CNET

Established in 1994, CNET is a website dedicated to tech product reviews, news, price comparisons, free software downloads, videos, and podcasts. This redesign marks a return to CNET’s original logo that was replaced from 2008 to 2011 by the before image. Here is our report from 2008. The logo was originally designed by Pentagram.

Thanks to Jeremy Segal for first tip.

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ARCA

Established in 1998 ARCA is a technology company that supplies cash automation solutions for financial institutions, retail merchants and self-service kiosk systems. Customers include banks, retail stores, gaming and park facilities, car washes and companies use that kiosks for self-service checkout and bill payment. New logo was designed by Indicate Design Groupe.

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New York Road Runners

Established in 1958, the New York Road Runners (NYRR) is “dedicated to promoting the sport of distance running, enhancing health and fitness for all, and responding to community needs” and counts with over 40,000 members NYRR is the organizer of the ING New York City Marathon (which happened yesterday). The new logo was designed by New York-based Doublespace. Press release here.

Thanks to Hannah Ratzlaff for first tip.

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Maldives

The Maldives is an archipelago of 1,190 Islands in Asia, near India and Sri Lanka. It has a population of 350,000, and described by the Maldives Marketing & Public Relations Corporation (MMPRC) as having ” deep blue seas, turquoise reefs, white sandy beaches and palm trees.” In October MMPRC introduced a new tourism logo and slogan. Press release here.

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Home Forward

Established in 1941, Home Forward (formerly known as Housing Authority of Portland) is the largest provider of affordable housing in the state of Oregon. On the new logo: “Vivid blue, green and featuring a ‘flourishing home’ symbol that combines the two colors, the new identity tells current and future residents, business partners, and community members that Home Forward is a progressive, positive enterprise committed to a better tomorrow, for the organization and especially for its residents”. Full press release here [PDF]. The new identity has been designed by Bend, OR-based Brand Navigation. A detail of the logo below (or after the jump) and a full case study here. This is one of my favorite icons of the year: simple, smart, and hopeful.

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SusieCakes

SusieCakes is “an all-American bakery offering classic desserts such as cakes, cookies, cupcakes, pies, and puddings” with six locations across California where you can sit down, take out, or custom order. The new identity, packaging and website have been designed by Brooklyn-based Red Antler. The custom wordmark was created by “literally exploring letter forms drawn with buttercream frosting.” Plenty of applications here.

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Help Remedies

Established in 2008, Help Remedies is a pharmaceutical company that produces and retails straightforward, well, remedies. Originally designed by Little Fury, the look of the packaging became pretty iconic for its simplicity. Pearlfisher has updated the look. “We have refined the identity and color-coded the embossed pill shape to make the overall brand architecture more visually strong and to give the brand better stand-out and immediacy of recognition. The design evolution dials up Help’s equities, creating an ownable secondary language through the pill iconography, that will be used across further brand touchpoints and communications.” See the full packaging line below (or after the jump).

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TreeHouse

Opened last week in Austin, TX, TreeHouse is a 25,000-square-foot store dedicated to sustainable and healthy-living products for home improvement. Home Depot with an environmental conscience if you will. The new logo was designed by Austin-based McGarrah Jessee. Press release of the opening here and a video with an inside look at the store here.

Thanks to Cole Baldwin for the tip.

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Del Taco

First opened in 1964, Del Taco is a fast food chain of Mexican-ish offerings, with 525 restaurants in 17 states. With the launch of a few prototype stores, a new logo is being introduced. Both designed by Tesser. Press release here.

Thanks to Abe Vizcarra for the tip.