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A B-Side BY Armin


IG

IG Logo, New

About: (Est. 1974) IG is a financial spread betting — a flexible, tax-free way to deal on falling and rising financial markets — company.

Design by: N/A

Ed.’s Notes: Some kind of fancy graphic below (or after the jump).

Relevant links: Logo and name introduction.

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Entry Information

DATE: Oct.03.2012|POSTED BY: Armin|CATEGORY: Insurance The B-Side | COMMENTS:

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A B-Side BY Armin


JA Resorts & Hotels

JA Resorts & Hotels Logo, New

About: (Est. 1981) Formerly Jebel Ali International, JA Resorts & Hotels is a Dubai-based, locally-owned company with over 30 years of hospitality experience that runs six resorts and two residential properties.

Design by: Interbrand

Ed.’s Notes: Bigger view of the logo below (or after the jump).

Relevant links: Press release.

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Entry Information

DATE: Oct.02.2012|POSTED BY: Armin|CATEGORY: Hospitality The B-Side | COMMENTS:

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A B-Side BY Armin


Hong Kong Philharmonic

Hong Kong Philharmonic Logo, New

About: (Est. 1957) “The Hong Kong Philharmonic (HK Phil) is one of Asia’s leading orchestras. Enriching Hong Kong’s cultural life for over a century, the HK Phil has grown into a formidable ensemble of Chinese and international talents, attracting world-class artists to collaborate on its stage. The HK Phil annually touches the lives of over 200,000 music lovers through more than 150 performances.”

Design by: N/A

Ed.’s Notes: Bigger view of the logo plus introduction video below (or after the jump).

Relevant links: Logo introduction.

Quote: “The new identity represents the swinging movements of the baton in the hand of the conductor as if it were a wand in the hand of a wizard, creating and orchestrating magical experiences that are at once elevating, enriching and enchanting.”

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Entry Information

DATE: Oct.01.2012|POSTED BY: Armin|CATEGORY: Culture The B-Side | COMMENTS:

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A B-Side BY Armin


FIT Athletics and Recreation

FIT Athletics Logo, New

About: FIT Athletics and Recreation, as described by Pentagram: “FIT, the Fashion Institute of Technology, is an internationally recognized college known for its exceptional curriculum in art, design, communications, business, and fashion, of course, but not for its sports teams. Over the years, however, FIT has developed a first-rate athletic program. The school fields 13 intercollegiate teams in such sports as volleyball, soccer, tennis, track and field, half-marathon, cross country, swimming and table tennis, plus a dance company.”

Design by: Pentagram partner DJ Stout

Ed.’s Notes: Sample uniform and logo extensions below (or after the jump). The team is known as FIT Tigers, hence the tiger.

Relevant links: Pentagram case study (plenty more images).

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Entry Information

DATE: Sep.28.2012|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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A B-Side BY Armin


Flow

Flow Logo, Before and After

About: (Est. 2004) “Columbus International Inc. is a privately held diversified telecommunications company based in Barbados. The Company operates in Trinidad, Jamaica, Grenada and Curacao and provides digital cable television, broadband Internet, digital landline telephony under the brand name, FLOW and corporate data services under the brand, Columbus Business Solutions.”

Design by: N/A.

Relevant links: Press Release (PDF).

Thanks to Damien W King for the tip.

Entry Information

DATE: Sep.27.2012|POSTED BY: Armin|CATEGORY: Telecom The B-Side | COMMENTS:

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A B-Side BY Armin


Catedral Alta Patagonia

Catedral Alta Patagonia Logo, Before and After

About: Catedral Alta Patagonia is a very popular ski resort, and one of the largest in South America, located on the Catedral mountains in the Patagonia, Argentina.

Design by: N/A.

Ed.’s Notes: The logo represents the four different mountains that make up Catedral. And then it’s mashed up with a tulip. Explanation graphic below (or after the jump). Plus, it looks like ski slopes!

Relevant links: Press Release (Spanish).

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Entry Information

DATE: Sep.26.2012|POSTED BY: Armin|CATEGORY: Destinations The B-Side | COMMENTS:

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A B-Side BY Armin


CTC

CTC Logo, Before and After

About: CTC is owned by CTC Media, “a leading independent media company in Russia, with operations throughout Russia and in a number of other CIS markets. It operates three free-to-air television networks in Russia — CTC, Domashny and Peretz — as well as Channel 31 in Kazakhstan and a TV company in Moldova, with a combined potential audience of over 150 million people.”

Design by: BDA Creative.

Ed.’s Notes: Logo animation below (or after the jump). That old logo was pimp!

Relevant links: Press Release.

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Entry Information

DATE: Sep.25.2012|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

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A B-Side BY Armin


Duke Energy

Duke Energy Logo, Before and After

About: Duke Energy is “the largest electric power holding company in the United States with more than $100 billion in total assets. Its regulated utility operations serve approximately 7.1 million electric customers located in six states in the Southeast and Midwest.”

Design by: In-house.

Ed.’s Notes: Bigger view of the logo below (or after the jump) as if a bigger view explains what it is. The new logo was spurred by the merger with Progress Energy and is set to roll out in April 2013.

Relevant links: Press Release.

Quote:”The new logo depicts forward motion, representing energy for the future,” said Ginny Mackin, Duke Energy’s chief communications officer. “It draws on elements from the legacy companies’ logos: Progress Energy’s ‘star’ and the ‘swoosh’ in Duke Energy’s ‘D.’”

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Entry Information

DATE: Sep.24.2012|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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A B-Side BY Armin


Kentucky Derby 139

Kentucky Derby Logo, Before and After

About: “Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875.” 2013 marks the 139th edition of the Kentucky Derby.

Design by: SME.

Ed.’s Notes: This is the fifth year in a row SME designs the logo.

Relevant links: Press Release (with thorough design explanation).

Thanks to Stu Taylor for the tip.

Entry Information

DATE: Sep.21.2012|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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A B-Side BY Armin


Polar Mobile

Polar Mobile Logo, Before and After

About: (Est. 2007) Polar Mobile is a “leading software solutions provider for media companies, with hundreds of customers in over a dozen countries. […] We help publishers better reach their audiences through all connected devices with a vision to transform the media industry with software.”

Design by: In-house in collaboration with Raja Sandhu.

Ed.’s Notes: Previous logo was result of 99designs.com competition. New logo has no polar-ness, discuss.

Relevant links: Polar Mobile Blog Post.

Thanks to John Leschinski for the tip.

Entry Information

DATE: Sep.20.2012|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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