A B-Side BY Armin

Institute of Cancer Research

About: (Est. 1909) “The Institute of Cancer Research, London, is one of the world’s most influential cancer research institutes, […] ranked as the UK’s leading academic research centre, and leads the world at isolating cancer-related genes and discovering new targeted cancer drugs. […] As a college of the University of London, the ICR also provides postgraduate higher education of international distinction. It has charitable status and relies on support from partner organisations, charities and the general public.The ICR’s mission is to make the discoveries that defeat cancer.”

Design by: Saffron

Ed.’s Notes: Bigger view of the logo and some kind of logo sample sheet below (or after the jump). Logo inspired by the Fibonacci sequence.

Relevant links: Press Release. FAQs about the logo.

Selected quote: “A new logo features a series of coloured bars reminiscent of the bands on a gel, stained sections of chromosomes or drug capsules — representing the ICR’s research and the benefits it brings for patients. The bars increase in size in proportion to the mathematical Fibonacci sequence, combining with the optimistic colour palette to convey a sense of progress, discovery and innovation.”

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Opinion BY Armin

British Columbia Gets Splotchy

Established in 1987, BC Film + Media (formerly British Columbia Film) is an independent, not-for-profit organization whose mission is to establish British Columbia (BC) as a “competitive, world-class production centre,” and to “expand and diversify the film, television and digital media sector.” BC is the third largest production center in North America in part because of its beautiful and diverse cityscapes and nature, in other part because of generous tax credit programs administered on behalf of the provincial government, and in one more part the amount people working in that industry — 30,000 in the film, television and digital media field. Recently, BC Film + Media introduced its new name and identity designed by Vancouver-based smashLAB.

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Opinion BY Armin

Donkey See, Donkey Do

Established in 1973 in Devon, England, The Donkey Sanctuary is the world’s largest donkey and mule charity, providing a home for 14,500 donkeys and mules and care for more than 400,000 across 28 countries over its near-thirty-year history. At its headquarters in Devon, The Donkey Sanctuary offers the opportunity to visit over 200 donkeys at its Slade House Farm. This month, the charity introduced a new identity designed by London-based The Allotment.

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Opinion BY Armin

Mornin’ Sunshine

Established in 1955, the Cystic Fibrosis Foundation (CFF) is a nonprofit donor-supported organization dedicated to the search for a cure for cystic fibrosis, an “inherited chronic disease that affects the lungs and digestive system of about 30,000 children and adults in the United States (70,000 worldwide).” CFF is one of the leading organizations in innovative research, comprehensive care, and overall funding into the development of new drugs to fight the disease. Last month CFF introduced a new logo, designed by Alexandria, VA-based Grafik and shortened its tagline.

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A B-Side BY Armin

Cal Humanities

Established in 1975, Cal Humanities is a “non-profit that promotes the humanities in California to help create ‘a state of open mind.’” It produces, funds, and supports cultural experiences in media, literature, and discussion programs. Formerly known as the California Council for the Humanities, they recently changed their name and introduced a new identity designed by Portland, OR-based Owen Jones & Partners. Cal humanities explains about the open quote in their logo: “The open quote. It’s the start of every great idea. It represents the beginning of dialogue, thought, conversations… the figurative start to a perspective that may change how we think about the world.” Logo and identity applications here.

A B-Side BY Armin

ProJuventute

Established in 1947, ProJuventute is a non-profit organization in the Netherlands that gathers money to fund innovative activities for children and young people in trouble. The new identity was designed by The Hague-based Designink. More images here.

Thanks to Marc Nijborg for the tip.

Opinion BY Armin

If You Build It, They Will Destroy It

Established in 1949, the National Trust for Historic Preservation (NTHP) is a nonprofit organization that “works to save America’s historic places to enrich our future.” Their main focus is on protecting historical landmarks and buildings and since 1988 their yearly list of America’s 11 Most Endangered Historic Places has been a great tool to attract media attention to their cause. NTHP has 300 employees and 300,000 members and supporters. This June, NTHP introduced a new logo to coincide with their 2012 America’s 11 Most Endangered Historic Places. No design credit given.

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A B-Side BY Armin

Hunchworks

Just established by the United Nations’ Global Pulse initiative, Hunchworks’ mission is to help find solutions for some of the world’s biggest problems, a platform that connects experts from around the world and enables them to collaborate and solve problems on a global scale. The name comes from its process by delving deep into “hunches” that may lead to positive results. The identity has been designed by Brooklyn, NY-based Hyperakt. More images and application shots here. Love that the icon looks like a transistor circuit thingie.

A B-Side BY Armin

California Historical Society

Established in 1871, the California Historical Society is a non-profit organization “with a mission to inspire and empower people to make California’s richly diverse past a meaningful part of their contemporary lives.” A new logo designed by Palo Alto, CA-based Randle Design was introduced in February. Anybody know what the shapes in the icon mean? Loaves of sourdough bread?

Thanks to Pierre Granier for the tip.

Opinion BY Armin

Reading is Fundamental is Fun

Established in 1966, Reading is Fundamental (RIF) is a nonprofit literacy organization whose main mission is “to motivate young children to read by working with children, their parents, and community members to make reading a fun and beneficial part of everyday life.” In its 44-year history RIF has distributed more than 380 million free, new books to more than 33 million children and counts with 400,000 volunteers nationwide but without a prominent and relevant brand campaign since the 1980s, RIF has lost awareness in the eyes of the public. Working with Mother New York, RIF has introduced a new identity, with the logo having been rolled out in November of last year and a more comprehensive brand being rolled out now.

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