UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Online
Publishing
Events & Judged Competitions
Writing
Graphic Design
Online
- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
Publishing
- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
BY Armin
In Brief: Why do you Sketch Logos?
Most designers will tell you that all logo designs must start as sketches, and this gospel has been passed from generation to generation. But, think about it, why do you sketch logos? How does it help you? What do you gain from it?
The reason we ask this question is to help us develop some bits of content for a very modest Brand New-branded product we will be putting for sale as soon as it’s, well, produced. Read on for further info.
The reason we ask this question is to help us develop some bits of content for a very modest Brand New-branded product we will be putting for sale as soon as it’s, well, produced. Read on for further info.
Continue reading this entry
DATE: Jun.11.2009
POSTED BY: ArminCATEGORY: In Brief COMMENTS:
TAGS:
BY Armin
In Brief: Google Lock-ups
While the title of the post, “New Logo Look,” at the Official Google Blog is more of a tease than an actual new look for their logo, the small gesture of changing the way their myriad services and applications are displayed on screen makes quite a big difference. I’ve always thought that the logo/descriptor lock-ups for Google have been quite a mess and they are all kind of cobbled together differently depending on the space of web real estate where they would sit. So it’s nice to see some consistency being instituted. Who can name the typeface?
Thanks to Iyaz Akhtar for the tip.
DATE: May.22.2009POSTED BY: ArminCATEGORY: In Brief COMMENTS:
TAGS:
BY Christian Palino
In Brief: Out with the chin, in with the hair
On June 1st, The Giant Hair takes over for The Giant Chin as The Tonight Show with Conan O’Brien goes live on NBC. For its new logo, Conan explained his motives: “I wanted a logo that acknowledged the long, rich tradition of The Tonight Show while still looking good on hats, T-shirts, mugs, lawn furniture, notebooks, stemware, urns, defibrillators, water bottles, cell phones, sports equipment, pens, vacuums, chimes and our new line of unisex cologne.” Yes, but can you embroider it?
Thanks to Dave Zibell for the tip.
DATE: May.14.2009POSTED BY: Christian PalinoCATEGORY: In Brief COMMENTS:
TAGS:
BY Christian Palino
In Brief: The Most Benevolently Evil Corporation Ever
Veridian Dynamics began in 1842 as a neighborhood general store specializing in tobacco, killing machines and party favors. With 532,972½ employees, their glorious history has been built upon two fundamentals: pioneering products that make lives better and leading the world in weapons technology. Watch one of their commercials to learn about how they’re making your life better. Usually.
DATE: May.07.2009POSTED BY: Christian PalinoCATEGORY: In Brief COMMENTS:
TAGS:
BY Armin
In Brief: FPO, yet another UC Blog
Our newest, yet oldest, obsession is the subject of UnderConsideration’s new blog: Print. FPO (For Print Only) will delight in the production of printed projects and the details behind them. If you have any print projects that you would like to send us for consideration be sure to check our Submit to FPO page. Enjoy.
DATE: May.04.2009POSTED BY: ArminCATEGORY: In Brief COMMENTS:
TAGS:
BY Armin
In Brief: So Very In Brief
Thank you to all of our delightful April Fools’ fools and non-fools yesterday for making it a great branding prank day. From the comments it seems like it was a 1-in-5 fooling ratio, maybe. In case you are curious about what went on in this, here is a brief overview.
Continue reading this entry
DATE: Apr.02.2009POSTED BY: ArminCATEGORY: In Brief COMMENTS:
TAGS:
BY Armin
In Brief: Landor Uncredits itself for Naming
Landor has posted an entry on their blog gently letting people know that they were not responsible for renaming the SciFi Channel to Syfy after The New York Times credited them for it. Given the amount of negative reaction against the name I think it’s pretty fair for Landor to offer their official stance. It’s rare that a large branding firm can go on the record after the fact, so this is an interesting turn of events.
DATE: Mar.31.2009POSTED BY: ArminCATEGORY: In Brief COMMENTS:
TAGS:
BY Armin
In Brief: Like the Hulk, but Bluer
In 2010, the city of Lexington, Kentucky will host the first ever World Equestrian Games, and it expects an expanded new wave of visitors. The Lexington Convention and Visitors Bureau tapped Pentagram for a new city identity and DJ Stout, working with Michael Bierut, gave Lexington a new, big, mythical blue horse: “Big Lex.” Regardless of what you think of this eccentric identity, one thing is for sure… it will fax like nobody’s business.
DATE: Mar.23.2009POSTED BY: ArminCATEGORY: In Brief COMMENTS:
TAGS:
BY Armin
In Brief: Best Tire Branding. Ever.
Saffron Consultants has redesigned the identity for India-based Apollo, a maker of tires (or tyres, per the British spelling). While the tire industry may not be known for its cutting edge corporate or brand identity Saffron has introduced a serious amount of coolness to it. You can see their old logo at Apollo’s web site, or in this pop-up image.
Thanks to Andrew Sabatier for the tip.
DATE: Mar.23.2009POSTED BY: ArminCATEGORY: In Brief COMMENTS:
TAGS:
BY Armin
In Brief: Word It, Our Newest Blog
The price to pay for fresh identity content served almost daily is being subjected to some cross self-promotion from the UnderConsideration mini universe. Our new spin-off blog from Speak Up — don’t forget Brand New was once a Speak Up spin-off! — is the six-year-old featurette of Word It. More than 4,400 submissions have been relocated to the new blog and tagged with more than 2,500 keywords — perhaps you would like to start with the “logo” tag or “speech bubble” tag (samples shown in header image). Enjoy
DATE: Mar.16.2009POSTED BY: ArminCATEGORY: In Brief COMMENTS:
TAGS:
Books about logo design, the designers that create them and the meaning of branding.
