UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Online
Publishing
Events & Judged Competitions
Writing
Graphic Design
Online
- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
Publishing
- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
BY Armin
In Brief: Logo Mashups
Brazilian graphic designer Mario Amaya has put together a series of logo mashups, some of which are scarily convincing. I bet you all have some mashups up your sleeves, any takers?
DATE: May.13.2008
POSTED BY: ArminCATEGORY: In Brief COMMENTS:
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BY Armin
In Brief: 666, The Number of the Brand
Animated-GIF-Master, Von Glitschka, takes on the challenge of designing a logo for the devil:
— “666” has to be in the logo.
— A brand name has to be developed. (Think “Zoloft”, “Viagra” or “Crestor.”)
— Must use “Red”. (Satan owns this color. Sorry “Target” and “Coke.”)
— Spend no more than 30 minutes on it. (Have work to do.)
— Approach it like a corporate client.
— No cliches. (Think “Devil Horns” and “Trident.”)
So, Von, you would show the devil just two options?
— “666” has to be in the logo.
— A brand name has to be developed. (Think “Zoloft”, “Viagra” or “Crestor.”)
— Must use “Red”. (Satan owns this color. Sorry “Target” and “Coke.”)
— Spend no more than 30 minutes on it. (Have work to do.)
— Approach it like a corporate client.
— No cliches. (Think “Devil Horns” and “Trident.”)
So, Von, you would show the devil just two options?
DATE: May.09.2008POSTED BY: ArminCATEGORY: In Brief COMMENTS:
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BY Armin
In Brief: Car Logos, The Wonder Years
These are simply adorable. Advertising agency Dentsu in Brazil created baby logos for a series of print ads for Minichamps, a line of miniature replica cars.
DATE: May.08.2008POSTED BY: ArminCATEGORY: In Brief COMMENTS:
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BY Armin
In Brief: Logo Tournament
With the help of Siegel+Gale’s Howard Belk and Sven Seger, Pentagram’s Michael Bierut, and LogoLounge.com’s Bill Gardner, Fortune magazine has pitted 16 logos in a battle to the death to determine the ultimate logo — when you put Nike against Intel you know the process is flawed, but as a fun exercise, it seems fun enough. Here is a black and white scan, PDF [80Kb]. If anyone has a color scan, please send my way. [Thanks to Ivan Philipov for the PDF and story]
Update: Thanks to our author Ryan Hembree for providing a color version.
DATE: Apr.30.2008POSTED BY: ArminCATEGORY: In Brief COMMENTS:
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BY Armin
In Brief: If this Logo’s a Rockin’ don’t come a Knockin’
Apologies for the being late to the party on this one, I was enjoying a warm beach view all week. So, the UK’s Office of Government Commerce recently unveiled a new logo designed by FHD that, on a 90-degree rotation, proved to be irresistibly puerile in its evident self-gratifying visual. It’s hard to admit it but, yes, it’s quite giggle-inducing.
DATE: Apr.26.2008POSTED BY: ArminCATEGORY: In Brief COMMENTS:
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BY Armin
In Brief: Logo in the Sky, without Diamonds
Now you can place your logo in the air, with the help of Flogos’ “proprietary surfactant (soap) based foam formulations and lighter than air gases such as helium”! Yay, because the world all around isn’t already covered with enough logos, we can certainly use some up in the sky. [Thanks to Jerry Kuyper for the link]
DATE: Apr.20.2008POSTED BY: ArminCATEGORY: In Brief COMMENTS:
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BY Armin
In Brief: Kellogg’s Improbable Brand Extension
Kellogg’s has licensed its numerous characters to be produced by a store called Under The Hood. As is evident from the photo above and as you will see in the web site, the clothing line is meant to be hip, cool and lend the wearer enough street-cred to avoid getting the crap beat out of them when cruising the mean streets of the urban environment. Is this a smart brand extension by Kellogg’s? Or just a desperate one? Heck, maybe it’s genius. More related links available at BuzzFeed.
DATE: Apr.17.2008POSTED BY: ArminCATEGORY: In Brief COMMENTS:
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BY Armin
In Brief: iLitigious
As much as designers love Apple it’s sometimes unbelievable the lengths they will go to to come off as complete douches. The latest case is Apple filing a formal opposition with GreeNYC for their use of an Apple logo claiming that it dilutes their brand. Or, in their words, that it will “seriously injure the reputation which [Apple] has established for its goods and services.” [Thanks to Blake E. Marquis, designer of the GreeNYC logo, for the tip]
DATE: Apr.03.2008POSTED BY: ArminCATEGORY: In Brief COMMENTS:
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BY Armin
In Brief: Grilling is the New Frying
“In promoting the new grilled product, KFC plans to change ‘Kentucky Fried Chicken’ storefront signs to add grilled to the name. Chicken buckets will still feature KFC founder Harland Sanders but will get a redesign to promote fried and grilled chicken.” Despite yesterday’s shenanigans this much is true. Image above clipped from here.
DATE: Apr.02.2008POSTED BY: ArminCATEGORY: In Brief COMMENTS:
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BY Armin
In Brief: Logo, oh Logo, how I Love Thee
“Logos need love and love comes in the form of a designer caring enough to think about the humble logo within the context of a broader communicative form; a language.” Joe Duffy on logos. [Thanks to Tom Cox for the link]
DATE: Mar.27.2008POSTED BY: ArminCATEGORY: In Brief COMMENTS:
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Books about logo design, the designers that create them and the meaning of branding.
