A B-Side BY Armin

JDRF

Established in 1975, JDRF (Juvenile Diabetes Research Foundation) is a leading global organization focused on type 1 diabetes (T1D) research. A new logo has been introduced by JDRF, which is also downplaying the “Juvenile” angle of their organizations as 85% of those affected with T1D are adults. From the press release: “An essential graphic element in the logo design is the unique and clever inclusion of the ‘T1D’ symbol. Intentionally subordinate to the JDRF name, the symbol reinforces our focus on type 1 diabetes, and moves us toward establishing T1D as identifiable shorthand.”

Opinion BY Armin

Fight Old Logos, Make New Good Ones

Established in 1989, Alzheimer’s Australia, a federation of State and Territory member associations, is a “charity providing support and advocacy for Australians leaving with dementia.” Earlier this month Alzheimer’s Australia introduced a new identity designed by Interbrand Australia with the goal of making their “first move in a step change towards the way the organisation voices the issues surrounding dementia and the lives it affects.” The identity was launched on October 13 with a march at Parliament House, to demand $500 million over five years to address the dementia epidemic.

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Opinion BY Armin

Is that a Human in your Tree, or are you just Happy to see me?

Established in 1982 from the merger of Connecticut General Life Insurance Company (CG) and Insurance Company of North America (INA), Cigna (formerly all caps, CIGNA) is a Fortune 500, global health service company with 30,000 employees around the world and 65 million “customer relationships.” Cigna is repositioning its business model to become a retailer and provide health insurance directly to individuals, while still providing their service to employers and organizations. Launched this past September, a new campaign, “GO YOU”, has been created by Boston, MA-based Hill Holiday and a new logo designed by BrandSinger and Jerry Kuyper Partners.

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A B-Side BY Armin

Osteopathic Centre for Children

Founded in 1991, the Osteopathic Centre for Children is a “charitable organisation based in the UK that seeks to ensure that paediatric osteopathy […] is established as the first option for parents and carers concerned for their child’s health.” New logo appeared in early August. Bigger view of the logo below (or after the jump).

Opinion BY Armin

Double Crossed

Established as early as 1871 with a 25-bed hospital by the Sisters of Mercy in St. Louis and slowly and loosely expanding into Arkansas, Kansas, Louisiana, Mississippi, Missouri, Oklahoma and Texas, Mercy Health System is now a network of 28 hospitals, with more than 40,000 employees, treating nearly 2.7 million patients each year. As the network has expanded over the years, each facility has created its own logo, failing to establish any connection within the larger system despite being known as one of the better wired health networks. Earlier in August, Mercy introduced a new logo that will be adopted by all of its hospitals and they will all be known simply as Mercy.

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The B-Side BY cole

Mediclinic

Established in 1983, Mediclinic is the largest private healthcare provider in South Africa. They have recently undergone an identity update which can be read about here.

Thanks to Shanaé Lackay for the tip.

The B-Side BY cole

Vétérinaire de la Côte Fleurie

Clinique Vétérinaire de la Côte Fleurie, France’s largest veterinary clinic specializing in equine care, has recently had an identity makeover courtesy of Deux Point Duex. Some very nice images here.

A B-Side BY cole

Committee of Organ Donation in Lebanon

The Committee of Organ Donation in Lebanon is an organization dedicated to gifting organs from donors to people in need. Their identity centers on what would be a grisly concept if it was not so tastefully done. A bit more information can be found here.

Thanks to Ivan Raszi for the tip.

Opinion BY Armin

And I Quote, ‘Hartford HealthCare’

Hartford HealthCare (HHC) is a network of eleven different organizations and institutions providing, well, healthcare to the city of Hartford and the state of Connecticut. Its flagship institution, Hartford Hospital, was founded in 1854, and the rest include “two regional behavior health centers, a statewide clinical laboratory operation, a large primary care physician practice group, a regional home care system and a physical therapy and rehabilitation network.” This month HHC introduced a new identity designed by Landor that takes over all the individual logos of each member of its network.

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A B-Side BY lauren

The Arc

Among the 10 largest charitable organizations in the US, The Arc recently launched a new brand today in its efforts to “build upon a 60-year history of promoting and protecting the human rights of people with intellectual and developmental disabilities.” The launch of The Arc’s new brand coincides with the beginning of National Developmental Disabilities Awareness Month. New logo designed by New York-based CoreBrand.